Director of Business Development and Marketing

Lifepoint Health • Plano, TX

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About The Position

Your experience matters Texas Rehabilitation Hospital of Plano is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. By joining our team, you’re embracing a vital mission dedicated to making communities healthier ®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve. Come join us in our journey of opening a brand-new hospital!
More about our team Texas Rehabilitation Hospital of Plano is a brand-new 40 bed inpatient rehabilitation facility opening in 2026. We offer high-quality, compassionate care for a wide variety of patients in need. Our teams provide evidence-based, transformational care for a broad range of mental health concerns in a compassionate, comfortable environment.

Requirements

• Education: Bachelor’s degree in marketing, business administration or related field
• Experience: Previous experience in health care business development required.
• License: Valid driver’s license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
• Additional Requirements: Must show proof of automobile insurance.

Nice To Haves

• A knowledge of psychiatric and chemical dependency treatment principles preferred.

Responsibilities

• Develops the hospital’s comprehensive business development plan, in conjunction with CEO and senior hospital personnel.
• Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
• Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
• Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
• Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
• Develops annual budget and process for measuring effectiveness of marketing expenditures.
• Develops and implements community workshops and seminars, as appropriate.
• Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
• Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.

Benefits

• Comprehensive Benefits : Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Financial Protection & PTO : Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Financial & Career Growth : Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Employee Well-being : Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Professional Development : Ongoing learning and career advancement opportunities.
• Brand new facility: Brand new hospital, built from the ground up, with cutting edge equipment and technology!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees