Director of Marketing & Business Development
About The Position
We are seeking a dynamic and growth-oriented Director of Marketing & Business Development to lead strategic expansion efforts within our AAC (Augmentative & Alternative Communication) and PWC (Power Wheelchair) division. This role is responsible for driving referral growth, market development, and brand positioning across clinical, institutional, and community-based channels. The ideal candidate brings a strong understanding of complex rehab technology, speech/communication devices, or DME, combined with a proven ability to build and scale referral networks. Key Responsibilities Market Growth & Strategy Develop and execute a comprehensive growth strategy for AAC and PWC services across target markets Identify and prioritize high-value referral sources, including: Speech-language pathologists (SLPs) Physical and occupational therapists (PT/OT) Rehab hospitals and health systems Neurology, pediatric, and specialty clinics Analyze market trends, payer dynamics, and competitive positioning to inform strategy Referral Development & Relationship Management Build and maintain strong relationships with clinical and institutional referral partners Serve as a key external representative for the division Create and implement referral engagement plans, including education, outreach, and follow-up strategies Partner with internal teams to ensure seamless intake and patient experience Marketing & Brand Positioning Lead development of targeted marketing initiatives specific to AAC and PWC populations Collaborate on: Educational content Clinical resources Referral-facing materials Position the organization as a trusted clinical partner in complex rehab and communication solutions Cross-Functional Leadership Work closely with: Clinical teams (ATP, SLP, PT/OT) Operations and intake Billing and reimbursement teams Ensure alignment between sales efforts, operational capacity, and payer requirements Performance & Analytics Track and report on: Referral growth Conversion rates Market penetration Use data to refine outreach strategies and improve ROI
Requirements
- 5+ years in business development, marketing, or sales leadership within: DME / HME Complex rehab (CRT) AAC / assistive technology Healthcare services
- Proven track record of building and growing referral networks
- Strong understanding of clinical workflows and referral pathways
- Excellent communication and relationship-building skills
- Strategic thinker with execution-driven mindset
- Comfortable operating in a high-growth, evolving environment
- Strong clinical credibility with referral partners
- Highly relational with ability to influence and educate providers
- Data-driven but relationship-first approach
Nice To Haves
- Experience with AAC devices and/or power mobility (CRT/PWC)
- Familiarity with insurance / reimbursement landscape (Medicare, Medicaid, commercial)
- Existing relationships within rehab, therapy, or specialty physician networks
Responsibilities
- Develop and execute a comprehensive growth strategy for AAC and PWC services across target markets
- Identify and prioritize high-value referral sources, including: Speech-language pathologists (SLPs) Physical and occupational therapists (PT/OT) Rehab hospitals and health systems Neurology, pediatric, and specialty clinics
- Analyze market trends, payer dynamics, and competitive positioning to inform strategy
- Build and maintain strong relationships with clinical and institutional referral partners
- Serve as a key external representative for the division
- Create and implement referral engagement plans, including education, outreach, and follow-up strategies
- Partner with internal teams to ensure seamless intake and patient experience
- Lead development of targeted marketing initiatives specific to AAC and PWC populations
- Collaborate on: Educational content Clinical resources Referral-facing materials
- Position the organization as a trusted clinical partner in complex rehab and communication solutions
- Work closely with: Clinical teams (ATP, SLP, PT/OT) Operations and intake Billing and reimbursement teams
- Ensure alignment between sales efforts, operational capacity, and payer requirements
- Track and report on: Referral growth Conversion rates Market penetration
- Use data to refine outreach strategies and improve ROI
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
