Director of Business Development, Inpatient Rehabilitation

Lifepoint Health • Fort Smith, AR

21h

About The Position

The Director of Business Development is responsible for the planning and execution of strategic marketing, admissions growth, and referral development efforts for the facility. This leader directs the Clinical Liaison and Admissions teams and develops data-driven business plans to increase patient census and expand market presence.
Mercy Rehabilitation Hospital: Fort Smith is operated jointly with Lifepoint Health. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As a Director of Business Development joining our team, you’re embracing our promise to provide superior patient care that exceeds industry standards as well as patient expectations. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

Requirements

• Bachelor’s degree in Business, Marketing, or Clinical discipline required
• Minimum five years of healthcare management experience preferred.
• Role requires a strong background in healthcare business development, leadership, and data analytics.
• Frequent external engagement with referral networks, physician groups, and payers is expected.
• Valid driver’s license and clean driving record required.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and implement a comprehensive business plan targeting census and payer mix growth, updated quarterly to reflect progress and adjustments.
• Provide leadership and oversight to Clinical Liaison and Admissions teams.
• Maintain a database system for market analytics, including community demand, utilization trends, referral patterns, and competitor analysis.
• Ensure patient referrals are clinically appropriate and support families in informed admission decisions.
• Design and execute annual and as-needed marketing plans aligned with long- and short-term facility goals.
• Collaborate with managed care organizations, physicians, and internal leaders to develop joint business plans, feasibility studies, and new service line strategies.
• Serve as a liaison with referral sources, case managers, and managed care providers to drive revenue while maintaining a focus on quality care.
• Perform other duties as assigned.

Benefits

• Comprehensive Benefits: Multiple levels of medical, dental and vision coverage along with tailored benefit options for part-time and PRN employees, and more.
• Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Professional Development: Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director