Anthropologie Director of Editorial Copy

Urban Outfitters • Philadelphia, PA

23h

About The Position

Anthropologie is seeking a Director of Editorial Copy to oversee and champion copy and editorial storytelling, raising the bar for our overall brand voice. You are that rare blend of strategic and creative thinking: an expert in copy across omnichannel retail, passionate about culture and fashion culture, and adept at packaging stories that stand out in a crowded digital world. Most importantly, you’re a team leader and know how to mentor copywriters, editorial thinkers, and content strategists in balancing their craft with business goals. You’ll support the Senior Director of Brand Voice in implementing a new vision for voice and narrative for the brand, collaborating seamlessly with partners across marketing, merchandising, creative, digital, PR, and more. This role will be based out of Philadelphia, PA.

Requirements

• 12+ years in editorial leadership, content strategy, or brand publishing.
• Experience in retail copy across store, digital, social, app, and out of home campaigns
• Track record of building editorial franchises or longform platforms that drive relevance
• Strong experience shaping brand POV and cultural positioning
• Skilled in managing teams and influencing executives
• Knowledge of CMS, workflow systems, and AI/automation in editorial production

Responsibilities

• Support Senior Director of Brand Voice in redefining Anthropologie’s voice, tone, and editorial POV across Anthropologie Group (including Home, Terrain, and Weddings)
• Concept and write brand narrative copy for hero moments, and review and top edit team deliverables ensuring strategic and creative best practices
• Collaborate closely with brand marketing, digital marketing, merchandising, and creative leaders to synthesize insights and data into consistent storytelling opportunities
• Balance SEO/AEO, creative, and brand goals to roadmap longform editorial concepts that support marketing priorities (e.g. site articles, Substack, social series, YouTube scripts, et al.)
• Implement and govern a coaching and review process to ensure consistency and quality
• Create verbal identity style guides, toolkits, playbooks, and standards to help the team scale their impact
• Oversee vendor and freelancer relationships, optimizing our resourcing model and assigning work
• Champion adoption of AI-enabled efficiencies to free up teams for true creative focus
• Be a subject matter expert in culture and fashion culture, and strategic opportunities for our voice
• Create presentations and pitch comfortably in front of executives and cross functional teams

Benefits

• URBN offers comprehensive Perks & Benefits to employees.
• Availability and eligibility to specific benefits may be subject to your location and employment status.
• Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed