Director of Enrollment

Brilla Schools • New York, NY

5h • $120,000 - $140,000

About The Position

Brilla Schools seeks a mission-driven, results-oriented leader to serve as Director of Enrollment for the Brilla Schools Network in the Bronx. The Director of Enrollment will own and execute the network-wide enrollment and retention strategy across elementary and middle school portfolios, ensuring Brilla meets ambitious growth, retention, and compliance goals while delivering an exceptional, family-centered enrollment experience.
This role is ideal for a strategic, data-driven leader with deep enrollment operations experience who can both set vision and build durable systems, while coaching and developing a high-performing enrollment team. The Director of Enrollment reports to the Deputy Chief Operations Officer and partners closely with school leaders, operations, data, marketing, and external vendors

Responsibilities

• Own and execute the network-wide enrollment strategy across elementary and middle school portfolios.
• Set annual and quarterly enrollment goals in partnership with senior leadership.
• Analyze enrollment data including applications, offers, yield, retention, attrition, discharges, and no-shows to forecast trends and proactively mitigate risk.
• Monitor and manage the full enrollment funnel, ensuring strong follow-up, lead nurturing, and conversion practices.
• Regularly evaluate enrollment initiatives and sunset low-impact strategies in favor of high-yield practices.
• Serve as people manager for the network-wide enrollment team, including Enrollment Managers, Student Recruiter Coordinators, and Enrollment Captains.
• Set clear roles, expectations, performance metrics, and accountability structures.
• Lead regular 1:1s, coaching sessions, and performance check-ins.
• Identify skill gaps and coordinate onboarding, professional development, and training.
• Foster a collaborative, mission-driven team culture aligned to Brilla norms and goals.
• Make staffing recommendations, including role design, hiring needs, and organizational improvements.
• Ensure appropriate coverage, workload balance, and clear escalation pathways across campuses.
• Serve as system owner for SchoolMint, HubSpot, ATS, PowerSchool, and all enrollment-related workflows.
• Ensure systems are accurate, aligned, and efficient across platforms.
• Oversee network-wide data hygiene, cleanup, deduplication, and integrity efforts.
• Partner with Data and Operations teams to resolve system issues and streamline processes.
• Leverage data to drive forecasting, decision-making, and leadership reporting.
• Lead and oversee the annual enrollment lottery in full compliance with authorizer and state requirements.
• Ensure correct prioritization, offer management, documentation, and communication timelines.
• Maintain accountability for lottery setup, execution, and system readiness.
• Train enrollment staff on lottery procedures and compliance expectations.
• Own and manage network-wide student retention strategies in partnership with campus leadership.
• Analyze attrition and discharge trends and identify root causes.
• Develop and adjust campus-specific retention plans to minimize withdrawals.
• Partner with school leaders to implement timely interventions for at-risk families.
• Track retention metrics and integrate insights into seat planning and projections.
• Design, standardize, and oversee high-impact enrollment events, including ACE events and New to Brilla events.
• Establish clear goals, timelines, staffing plans, and success metrics.
• Ensure events are family-centered, well-executed, and aligned to network priorities.
• Evaluate outcomes and continuously refine event models to maximize conversion.
• Ensure enrollment practices are timely, equitable, and family-centered.
• Oversee enrollment communications, outreach standards, and follow-up practices.
• Guide open houses, tours, community-based recruitment, and neighborhood outreach.
• Oversee Family Ambassador programs, Partner Parish outreach, and CBO partnerships.
• Identify and remove systemic barriers to enrollment and retention.
• Manage external enrollment, CRM, and marketing consultants.
• Serve as primary point of contact for HubSpot optimization consultants, translating enrollment needs into workflows and reporting.
• Set scopes of work, timelines, deliverables, and success metrics.
• Evaluate consultant effectiveness and ROI.
• Engage with external partners (billboards, subway, out-of-home advertising).
• Identify and evaluate new marketing channels based on cost, reach, and yield.
• Coordinate with marketing and operations teams to ensure alignment with brand and timelines.
• Track campaign performance and make data-informed recommendations.
• Own and approve Standard Operating Procedures for all enrollment processes (applications, lottery, transfers, discharges, withdrawals).
• Ensure SOPs are documented, trained, and consistently implemented.
• Identify inefficiencies and lead continuous improvement efforts.
• Partner cross-functionally to strengthen workflows and execution.
• Serve as the primary enrollment liaison to senior leadership.
• Provide regular enrollment updates, projections, and risk assessments.
• Partner with campus leaders to align enrollment strategy with school culture and capacity.
• Support leadership decision-making with clear, actionable insights.

Benefits

• Comprehensive Professional Development: More than 225 hours annually, featuring two weeks of onboarding, coaching, and targeted training sessions to ensure staff excel in their roles and flourish.
• Community and Culture: An intentionally joyful workplace with over 30 bonding events each year, fostering connection and collaboration among staff and families in the Bronx.
• Flexible Health Coverage: A full suite of medical, dental, and vision plans designed to support diverse needs, utilizing Cigna and Anthem provider networks.
• Competitive Compensation: A salary range of $120,000 to $140,000, with pay varying within this range based on job-related knowledge, skills, and experience.
• Retirement Plans: A 403(b) plan and 401(k) retirement options with matching contributions, helping you secure your financial future while you grow with us.
• Work-Life Balance: Generous paid time off, including all Federal Holidays and extended breaks, and wellness resources to support personal renewal and sustained excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed