Director of Market Access Strategy Analytics

Bayer•Hanover Township, NJ

17h•Onsite

About The Position

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Director of Market Access Strategy Analytics The Director of Market Access Strategy Analytics is an expert in all purchased Market Access 3rd party syndicated data including IQVIA (FIA, LAAD, Xponent) and MMIT, as well as internal data such as HP-PBM invoices, Chargebacks, Direct Sales, and Patient Services (PSS) data. This individual will be responsible for deliverables to accelerate brand success such as: Payer Hierarchy across all of Bayer US Pharma’s (USPH) Market Access data assets. Translating IQVIA nomenclature into Bayer USPH nomenclature. Patient Longitudinal and Patient Journey Analytics based on 3rd Party Syndicated data and/or PSS data to build strategic access views including an understanding of the impact of utilization management criteria on patient access. Organization of analytics to translate access wins into tactical execution. National and Regional Payer Account Strategy Analytics. Prescriber Level advanced analytics that may require light advanced analytics with sizable data sets. Ad hoc request based on Commercial Data, and in support of HEOR. He/ She is expected to be well versed and experienced in relevant U.S. Managed Markets, supporting key strategic deliverables and high quality decisions critical to USPH revenue ($4B+). The incumbent serves as a trusted advisor to Market Access, effectively translating business needs of managed markets into tangible measurements and effective reports & analytics. The incumbent is expected to challenge, guide, and support US Pharma stakeholders to clear, data-driven, actionable Market Access, Patient Services, and Mission related decisions. This leader will also be a member of the Business Insights ecosystem, responsible for collaborating with analytics partners to inform Product and Customer squads. As such, incumbent must bring strong problem-solving skills to address critical and novel business questions, through sound analytics. This role, therefore, drives and owns quality and relevance of various analytics projects, and application of innovative tools to achieve organizational objectives. This is a Whippany, NJ site based position.

Requirements

Bachelor’s degree with relevant experience in the Pharma industry
In-depth knowledge of US Market Access landscape and US Healthcare environment across multiple segments and brands pertaining to Bayer’s pharmaceutical business
Expertise in Managed Markets and Commercial Patient Services Programs, with experience in specialty therapeutics including Oncology. Furthermore, needs to be able to confidently apply analytics and models pertaining to pharma, encompassing business performance, impact of access and patient services programs on prescribing, forecasting, GTN, and LOE scenario planning
Strong data-driven strategy and analysis skills, including experience in facilitating insight generation, synthesis of data to address unique business questions
A critical thinker and problem solver using data to inform insights
Expert knowledge of relevant pharmaceutical data sources including sales data sources such as sales/claims (e.g., IQVIA, Symphony), access (e.g., DRG, MMIT), Patient Services data, Specialty Pharmacy data, formulary data, etc. Ability to see the “big picture” to work with the associated data experts to stitch data together to drive strategic analytics
Strong verbal and written communication skills; ability for strong collaboration with stakeholders and peers
Self-motivated with ability to be independent and driven
Demonstrated thought leadership skills operating within cross- functional teams in a matrix organization

Nice To Haves

Prefer 8+ years of full-time work experience, of which 5+ years of relevant experience in the Pharma industry
Coding skills a plus

Responsibilities

Owns Market Access data and is the expert translator:
Leveraging third party data such as IQVIA, MMIT, and combining it with internal data such as HP-PBM invoices, and Patient Services data to build strategic reports and ad hoc inquiries for Market Access insights
Generate and develop actionable insights; maintain insights tracker for Market Access
Lead key Business Insights deliverables e.g. market analysis, dashboard reporting, etc., especially for the Account Management team (National and Regional Payer PBM customers)
Partner with Brand Business Insights teams to identify data and reporting needs, identify challenges, problem solve, and brainstorm solutions to accelerate brand success
Be accountable for designing and delivering management presentations
Design, implement and monitor key performance indicators
Optimize and automate reports in the interest of resource efficiency
Consistently improve department capabilities
Track and manage project financials (e.g. budgeting and approvals)
May include management of contractor(s).
Responsible for Market Access Strategic insights generation and analysis for priority brand(s).
Inform and facilitate decision making, answering key business questions related to Market Access, Patient Services and Mission strategic priorities; to provide competitive advantage and drive Market Access profitability and access optimization
Formulate business questions and subsequent articulation of hypotheses and analytical programs, including experiments, pilots and relevant KPIs associated with Market Access and Patient Services initiatives
Guidance and leadership in Market Access data modeling and preparation (experience in working with customer supplied data)
Development of insights, conclusions, and recommendations in combination with the Market Access Strategy Lead and cross-functional partners such as Brand Insights & Analytics and Forecasting
Design metrics and measurement approaches for new priority strategic initiatives, establishing clear business outcomes
Engage cross-functionally to compile performance updates across key Market Access metrics for Mission Teams and Integrated Brand Team
Build analytical models to inform Market Access aspects of brand forecasting, collaborating with team members across Market Access and Patient Services teams to gather inputs and generate assumptions
Support brand planning and strategy development
Ensure compliance with all Bayer policies and procedures for appropriate applications of data and analytics with respect to Medical Engagement
Collaborates with agencies and vendors in line with overall vendor strategy, and ensure compliance.