Director of Marketing & Ecommerce

Blade HQ•Pleasant Grove, UT

2d•Onsite

About The Position

Blade HQ is an exceptional knife retailer. Our mission is simple: sell knives with consistent excellence. That means making it easy for customers to buy the right knife, being honest in how we represent products and pricing, and being dependable in every experience we offer. We're looking for a Director of Marketing and Ecommerce to own how Blade HQ shows up to customers. This role is responsible for the people, systems, and execution behind our marketing. They ensure our channels perform well, our messaging builds trust, and our customer experience is clear and dependable at scale. You'll set direction, turn strategy into action, and lead teams across content, creative, ecommerce experience, and growth, while working closely with merchandising and operations to ensure what customers see externally matches what we can deliver internally. This is a leadership role for someone who can think big picture and actually make things happen.

Requirements

Must be 18 years of age or older.
Experience leading marketing in an ecommerce business
Comfortable owning both strategy and execution
Proven ability to lead and develop managers
Strong understanding of digital customer journeys and ecommerce systems
Data-driven decision maker who values clarity over noise
Clear communicator and steady, dependable leader
Bachelor's Degree, or equivalent experience required.
Experience leading an E-commerce marketing team at a director level is required.

Nice To Haves

Experience in enthusiast communities or specialty retail
Familiarity with complex catalogs or large SKU counts
Knife or outdoor industry experience
Masters Preferred.

Responsibilities

Set direction and priorities
Establish clear marketing priorities aligned to Blade HQ's mission
Translate strategy into a focused, executable marketing plan
Use data to choose what matters most and prioritize projects
Lead people and systems
Lead and coach managers across content, creative, ecommerce experience, and growth
Develop strong leaders by setting expectations, running effective one-on-ones, and improving processes over time
Build the structure and workflows that allow teams to execute consistently at scale
Own customer-facing clarity
Make it easy for customers to discover and choose the right knife
Ensure product storytelling is honest, transparent, and accurate
Align merchandising, content, and creative so customers understand why a product is right for them
Drive performance
Partner with managers to define KPIs and OKRs tied to growth, engagement, and trust
Track performance across channels and adjust strategy based on real results
Balance creativity with discipline
Collaborate cross-functionally
Work closely with operations and merchandising to keep promises we can keep
Partner with leadership on prioritization, resourcing, and long-term improvement
Build strong relationships with brand partners to support thoughtful, customer-first campaigns