Director of Marketing, CAPLYTA

Johnson & Johnson•Titusville, NJ

2d•Hybrid

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Johnson & Johnson’s Innovative Medicine is recruiting for a Director of Marketing, CAPLYTA located in Titusville, NJ. About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Director of Marketing (DOM), CAPLYTA is the most senior marketing leader responsible for marketing strategy and execution across professional, consumer, and thought-leader segments. The DOM, CAPLYTA, is the P&L leader for the brand across major depressive disorder, bipolar disorder and schizophrenia. This role is also accountable for market development strategy and leading a field-based Thought Leader Laiason team.

Requirements

BA/BS required and an MBA preferred.
Minimum 10 years’ business experience (e.g., Sales, Marketing, Management, etc.) of which at least 8 years of demonstrated marketing experience and proven performance is required.
Demonstrated success in critical marketing competencies required.
Experience in consumer marketing- TV/CTV- preferred.
Strong understanding of US payer landscape preferred.
Ability to succinctly tell a story for executive audiences of brand.
Experience in directing and managing advertising agencies is required.
Strong people management and development capabilities are required.
Advanced communication and presentation skills required.
Prior experience in competitive markets required
Prior launch and neuroscience experience preferred
The position is located in Titusville NJ and requires up to 25% travel, predominantly US, with limited OUS travel.
At J&J, we work flexibly with 3 days in-office with 2 days remote work.

Responsibilities

Developing an integrated strategic plan for CAPLYTA (in-market indications and gand overall branding experience.
Maximize marketing communications to physicians, patients and thought-leaders through broad omnichannel promotion including non-personal, personal (850+ person sales team), peer (400+ person speaker bureau), and consumer advertising.
Oversee field thought-leader liaison team through a deliberate market development and KOL engagement strategy and approach
Work in conjunction with franchise and channel strategy team, developing annual marketing plans to optimize growth and overall access to providers and patients
Lead the translation of insight to strategy to execution and partner with multiple functions including Sales, Sales Training, Analytics, Strategic Customer Group, Medical Affairs, PECs, Global Strategic Marketing, Communications, US Neuroscience brand leads, Supply Chain, and outside vendors in order to effectively execute key commercial activities and achieve business goals.
Lead a team of marketing professionals and help build, shape and coach both leadership and foundational and expert marketing competencies
Coordinate and provide input to critical processes related to investor relations narrative, business planning, marketing plans, market research, business performance tracking and reporting
Collaborate with finance and analytics partners to lead annual financial forecasts and maintain budgets to support financial objectives.
Track and monitor weekly, monthly, quarterly performance and recommend actions as needed.
Continually assess competitive landscape and proactively respond to needs.

Benefits

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits