Director of Media, NAM & LATAM

Palo Alto Networks

3d

About The Position

As the Director of Media, you are the strategic operator—possessing the high-level vision to steer a multi-million dollar investment and the technical depth to interrogate the mechanics of a media plan. You don’t just manage spend; you ensure every dollar is an intentional move toward a measurable outcome. By navigating a high-stakes, multi-stakeholder environment, you will lead the evolution of our media narrative, ensuring it moves global accounts from awareness to a closed-won partnership.

Requirements

• Experience: 15+ years in media strategy, planning, and leadership, with a significant lean into B2B technology.
• Digital Commerce Acumen: Previous experience with eCommerce or high-velocity digital transaction models is a significant advantage.
• The Toolkit: Mastery of the modern media stack (GMP, LinkedIn, Intent platforms). Deep experience with disruptive channels (Audio, CTV, Social) and bridging digital/physical experiences.
• Influence & Diplomacy: A proven track record of managing the expectations of a multi-stakeholder organization, from regional Sales leads to C-suite executives.
• Business Literacy: You understand the P&L as fluently as you speak CPMs and Multi-Touch Attribution, ensuring media is always a catalyst for organizational success.

Responsibilities

• Strategic Growth & Portfolio Architecture Define the investment philosophy for North America and LATAM, ensuring media spend is a primary driver of pipeline velocity and market share. You will move beyond top-of-funnel metrics to architect sophisticated, non-linear journeys that engage entire Buying Groups within target accounts.
• Disruptive Omnichannel Innovation Lead the charge in disrupting traditional B2B formats by exploring the connectivity between digital and physical environments. You will architect a mix of high-impact channels—including CTV, Podcasts, OOH/DOOH, and Creator partnerships—to break through market noise and create a persistent brand presence.
• Ecosystem Influence & AdTech Advisory Act as a key influencer of the AdTech/MarTech roadmap. Partnering with Operations, you will ensure our stack—including 6Sense, Demandbase, and Google Marketing Platform—is optimized to deliver the targeting precision and data-rich insights required for modern B2B journeys.
• Media Operations & Decision Authority Possess a deep understanding of media operations to make informed decisions on agency workflows, budget pacing, and data integrity. You will hold our partners to a pristine standard of execution, ensuring the health and transparency of the media P&L.
• Narrative Continuity & Brand Stewardship Act as a catalyst for the creative lab, ensuring the Brand Experience is essential and consistent across all global touchpoints. Use performance signals to influence journey-specific content, ensuring that every creative asset is purpose-built for the environment in which it lives.
• StakeholderCollaboration & Storytelling Navigate a complex matrixed environment with high EQ. You are a master storyteller who can synthesize multi-stream data into high-fidelity narratives for Sales, Product, and Executive leadership, providing strategic clarity that secures buy-in for bold, innovative media moves.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees