Director of Performance Creative

Lunar Solar Group

2d • Remote

About The Position

The Director, Performance Creative is a senior leadership role responsible for owning creative strategy, performance outcomes, and team development across a portfolio of high-impact client accounts. This role sits at the intersection of Creative, Media, and Growth, translating performance data into scalable creative systems, executive-level insights, and compelling client narratives.
Beyond account ownership, this role plays a critical part in shaping how creative strategy is developed, measured, and operationalized across the agency. The Senior Creative Strategist sets standards, mentors team members, influences cross-functional decision-making, and partners closely with Creative, Media, and Growth leadership to continuously raise the bar on performance creative.

Requirements

• 7+ years of experience leading digital creative strategy within performance marketing, with deep expertise in paid social.
• Proven experience managing and developing high-performing team members in a creative or strategic function.
• Strong background in Direct Response marketing and/or copywriting, with a clear understanding of performance drivers.
• Demonstrated experience working across CPG and eCommerce brands.
• Advanced analytical and strategic thinking skills, with the ability to turn data into clear, confident recommendations.
• Hands-on experience using Motion for creative analysis and performance reporting.
• Proficiency in Meta Ads Manager and TikTok Ads Manager
• Experience collaborating closely with media buyers, video editors, designers, and developers.
• Exceptional communication skills and confidence presenting to senior client stakeholders.
• Ability to give direct, constructive feedback and elevate the quality of work across a team.
• Comfort operating in ambiguity, solving complex problems, and driving initiatives independently.
• Highly organized, detail-oriented, and capable of managing multiple high-impact workstreams.
• A collaborative, high-accountability leadership style with a passion for building scalable creative systems.

Nice To Haves

• Prior media buying experience is a plus.

Responsibilities

• Own end-to-end omnichannel creative strategy across assigned brands, from strategic planning and briefing through execution, testing, and performance analysis.
• Define evergreen creative systems and testing frameworks that drive sustained performance, not one-off wins.
• Translate complex performance data into clear, executive-ready narratives that articulate creative impact, learnings, and forward-looking recommendations.
• Act as the senior creative authority on assigned accounts, guiding strategy decisions and influencing client direction with confidence and clarity.
• Lead, mentor, and develop a team of Creative Strategists, providing strategic direction, performance feedback, and career development coaching.
• Set and uphold quality standards for creative strategy, testing rigor, and analytical depth across the team.
• Review and elevate team outputs to ensure strategic alignment, consistency, and excellence across all accounts.
• Partner with leadership on hiring, onboarding, training, and performance management as the department scales.
• Architect and oversee creative testing roadmaps aligned to client goals, funnel stages, and media investment levels.
• Map creative output to dedicated testing budgets (typically 10–20% of total paid media spend), ensuring efficient use of resources and high learning velocity.
• Ensure testing programs are strategically sequenced, insight-driven, and designed to produce actionable learnings—not just volume.
• Guide holistic messaging strategies across the full customer journey, including paid media, landing pages, and lifecycle channels such as email and SMS.
• Lead deep-dive creative performance analysis using Motion and platform-level data to identify winning themes, hooks, formats, and messaging patterns.
• Apply consumer behavior insights to refine creative direction, addressing friction points such as clarity, urgency, and conversion drivers.
• Contribute to agency-wide insights and reporting that surface trends by vertical, inform media strategy, and shape future creative investment.
• Partner closely with Media, Creative Production, Growth, and Account teams to ensure creative strategy is fully integrated across omni-channel programs.
• Provide senior-level strategic input on launches, promotions, and key business moments, shaping messaging, positioning, and offer strategy.
• Serve as a trusted creative thought partner to internal stakeholders and client leadership teams.
• Translate high-performing client strategies into scalable frameworks, playbooks, and best practices for the broader organization.
• Develop and maintain SOPs for omnichannel creative strategy, testing methodology, and performance analysis.
• Lead internal trainings and education initiatives to continuously upskill the creative strategy team.
• Collaborate with department leaders to evolve workflows, introduce new tools or technologies, and improve creative operations at scale.

Benefits

• Competitive salary.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development and training opportunities.
• Inclusive and supportive work environment that values creativity and innovation.
• 401k with match

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees