Director of Product Marketing, International

FoxitFremont, CA
1d$185,000 - $205,000

About The Position

Foxit is looking for a Director of Product Marketing, International to define and lead the category strategy, portfolio positioning, and go-to-market approach for our product portfolio across North America, EMEA, and APAC . This is a high-impact leadership role for a product marketer who can operate at both a strategic and executional level. You will shape how Foxit understands the market, where we play, how we win, and how we translate customer and competitive insight into product strategy, messaging, packaging, pricing, and commercial activation. Reporting to the SVP, Head of Marketing, you will lead market intelligence, original research, segmentation, and positioning across the portfolio. You will work in close partnership with Product leadership to ensure market insight directly informs innovation priorities, roadmap direction, and long-term portfolio strategy. You will also partner closely with Growth Marketing, Integrated Campaigns, Sales, and Customer Success to bring positioning to life in market and support successful product launches globally. This role is ideal for a senior product marketing leader who thrives in fast-moving B2B software environments, brings strong commercial instincts, and knows how to turn customer insight into differentiated market strategy and measurable business impact.

Requirements

  • 10+ years of B2B software product marketing experience, including significant ownership at the Senior Manager or Director level.
  • Proven success leading portfolio strategy, positioning, market intelligence, and go-to-market execution in competitive software markets.
  • Experience marketing to IT buyers and departments across SMB, mid-market, and enterprise segments.
  • Strong expertise across core product marketing disciplines, including messaging, positioning, segmentation, pricing and packaging, launches, and sales enablement.
  • Demonstrated ability to convert market insight into business strategy, product direction, and measurable commercial outcomes.
  • Strong executive presence and stakeholder management skills, with the ability to influence across senior leadership and cross-functional teams.
  • Excellent communication and storytelling skills, with comfort presenting to customers, internal leaders, partners, analysts, and industry audiences.
  • Experience working across global and regional teams in a multi-market environment.

Nice To Haves

  • Familiarity with analyst relations and engagement with firms such as Gartner, Forrester, and IDC is a plus.

Responsibilities

  • Lead Product Marketing Strategy
  • Build and Lead the PMM Function
  • Drive Market Vision and Intelligence
  • Own Positioning and Portfolio Narrative
  • Lead Go-to-Market Strategy
  • Enable Sales and Customer-Facing Teams
  • Shape Product Content and Thought Leadership
  • Influence Product and Commercial Strategy
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