Director, International Marketing

BetterHelp

1d•$210,000 - $275,000•Remote

About The Position

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the Director of International Marketing at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. In this role, you will lead a cross-functional team and develop and execute marketing strategies to drive customer acquisition, engagement, and revenue growth in international markets. The ideal candidate has a deep understanding of data-driven marketing and media buying across markets.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
10+ years of experience in international marketing, growth marketing, or related fields.
Experience managing large performance marketing budgets across countries.
Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
Ability to travel internationally as needed.

Nice To Haves

Fluency in multiple languages is a plus.

Responsibilities

Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs.
Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey
Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies.
Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing.
Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors.
Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches
Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth.
Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.