Director of Product Marketing, Lending

Chime Financial, Inc•San Francisco, CA

15h•$199,000 - $275,000•Hybrid

About The Position

We are hiring for a Director of Product Marketing to lead go-to-market strategy across our Lending and Trust & Safety product areas. In this role, you’ll own how we bring complex, high-impact financial products and risk systems to market—translating them into clear, compelling value for our members while maintaining trust and transparency. You’ll partner closely with Product, Risk, Legal, and Growth to shape positioning, influence the roadmap, and drive adoption of products like MyPay, SpotMe, lending offerings, and critical safety and fraud prevention systems. This role requires strong strategic thinking and cross-functional leadership, balancing growth goals with regulatory, risk, and member trust considerations. The base salary offered for this role and level of experience will begin at $199,000.00 and up to $275,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Requirements

10+ years of experience in product marketing or related roles (e.g., growth, strategy)
7+ years of experience leading and scaling high-performing teams
2+ years of consumer lending experience
Proven track record of owning end-to-end go-to-market strategy for products or features
Strong expertise in positioning, messaging, and value proposition development
Experience partnering closely with Product, Growth, Brand, and Analytics
Ability to translate complex product capabilities into clear, compelling customer narratives
Strong analytical mindset with experience using data to inform strategy and measure impact

Responsibilities

Define and lead go-to-market strategy for key products and features, from launch through scale
Develop clear, differentiated positioning and messaging that resonates with target customers
Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
Improve product adoption, engagement, and retention through effective product marketing strategies
Partner with Product to influence roadmap and feature prioritization based on market and customer insights
Build and scale a high-performing Product Marketing team, setting clear priorities and execution standards
Establish frameworks and processes for repeatable, high-quality product launches

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress