Director, Performance Marketing

Foundation Partners Group•Orlando, FL

1d•Remote

About The Position

Foundation Partners Group is seeking a Director of Performance Marketing to scale and evolve our acquisition engine across paid search and adjacent omnichannel levers that drive measurable local demand. This leader will drive efficient performance today while building the forecasting discipline, measurement rigor, creative/testing system, and local-market operating model that powers our next stage of growth--while honoring the empathy, clarity, and trust required in deathcare. This is a highly hands-on, transformative role for a senior operator who has spent years "on the keys" inside platforms like Google Ads and have experience rebuilding and modernizing paid search engines and account structures. You'll be responsible for driving calls and leads that convert into service-based transactions primarily offline, in partnership with our locations and field teams. This role is fully remote (East Coast hours), built for someone who can lead with high ownership, communicate proactively, and drive cross-functional execution without needing an office to create momentum.

Requirements

8--10+ years leading performance marketing / paid acquisition programs with direct accountability for efficiency and volume outcomes
Deep, years-long hands-on paid search expertise with demonstrated experience operating directly in Google Ads at scale (builds, restructures, QA, optimizations)
Proven experience driving outcomes where conversions are calls/leads that close primarily offline (service-based or high-consideration transactions)
Strong forecasting discipline and comfort building bottom-up plans tied to business targets
High ownership, proactive communication, and strong leadership: you create clarity, keep stakeholders aligned, and drive work forward without heavy oversight