Director of Performance Marketing

Charter Homes & Neighborhoods•Lancaster Township, PA

About The Position

We are looking for a talented Director of Performance Marketing to lead our marketing performance team and join a growing company dedicated to building high-quality homes and neighborhoods. As a valued member of our marketing performance team, you will play an important role in helping us make our mark by setting a new standard for how our country looks and people live, making them feel special by building homes and neighborhoods with character that they will truly love. The ideal candidate will possess 10+ years using data and analytics to shape strategy, optimize campaigns, scale acquisition programs, and improve performance. With a bachelor’s degree in marketing, business communications, or a related field. To be considered for the role, you should possess the desire to look for new opportunities and innovate, drive against getting today’s work done by focusing on execution and immediate results and be someone who takes responsibility for the team and builds the skills needed to gain their commitment and deliver results. You should demonstrate the ability to perceive situations, be empathetic towards others, and resolve conflict. Having the ability to speak clearly, write effectively, think logically and organize information will be essential. You should also have proficiency for managing time to track priorities, deliver under tight deadlines, and demonstrate discipline problem solving. This role will require you to exhibit divergent and associative thinking with the ability to think in pictures and words to ideate and iterate on creative execution. This is not an early role for an aspiring performance marketer or for a person looking to make a career change and learn on the job. We are looking to a technical expert who has a passion for using date and analytics to shape strategy, optimize performance, drive results and is excited to manage internal and external resources to create effective marketing plans that set new standards for attracting and exciting homebuyers. Key Job Activities: As a Director of Performance Marketing, you will lead a team that uses Charter’s story, digital channels, and marketing tools to increase volume and quality of leads provided to sales, delivering measurable results to plan through disciplined execution and continuous optimization. The Marketing Performance process and team is a key part of ensuring we can boost Charter’s visibility, create consideration and convert homebuyer interest into action as we market our neighbors to deliver a home and neighborhood our homebuyers truly love.

Requirements

10+ years using data and analytics to shape strategy, optimize campaigns, scale acquisition programs, and improve performance.
Bachelor’s degree in marketing, business communications, or a related field.
Desire to look for new opportunities and innovate
Drive against getting today’s work done by focusing on execution and immediate results
Takes responsibility for the team and builds the skills needed to gain their commitment and deliver results.
Demonstrate the ability to perceive situations, be empathetic towards others, and resolve conflict.
Ability to speak clearly, write effectively, think logically and organize information will be essential.
Proficiency for managing time to track priorities, deliver under tight deadlines, and demonstrate discipline problem solving.
Exhibit divergent and associative thinking with the ability to think in pictures and words to ideate and iterate on creative execution.

Responsibilities

Establish neighborhood marketing plans, resourcing and executing neighborhood marketing plans, neighborhood engagement events, corporate events, plan track and optimize utilization to meet plan.
Alignment to Charter Language: Use existing language and visuals to build established and visible patterns improving awareness of “What Makes Us, Us” in all marketing and communications.
Hands-on technical expertise: Lead web, email, paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing & learning roadmaps, and measurement against neighborhood marketing plans.
Leading from the front: Coach and empower team members, fostering a collaborative and productive work environment to achieve results.
Optimization through collaboration: Partner with team members to monitor and optimize channel activities on a daily, weekly, and monthly basis.
Continuous inspection: Perform in platform audits of content, optimizations, and approaches that will allow us to meet and exceed our objectives.
Tool and tech enhancements expert: Master technology platforms to drive improvement across marketing initiatives. Build automations that allow us to connect with homebuyers and homeowners along defined journeys.
Effective Budget Management: Leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI.
Drive Results: Define, align, and regularly refine priorities to achieve marketing objectives, with an emphasis on iterative improvement while meeting our plan.
Data Analysis and Reporting: Regularly analyze data, prepare reports, and provide insights to measure the effectiveness of campaigns. Present results to Executive Leadership.