Director, Product Marketing

Buildertrend • Omaha, NE

3d • $160,000 - $180,000 • Hybrid

About The Position

As the Director of Product Marketing, you’ll elevate our market narrative, drive measurable pipeline impact, and enable high-velocity, high-quality product launches. You will lead the Product Marketing team and align Product, Sales, Marketing, and Customer Success on positioning and messaging, segment targeting and growth, and launch execution to maximize ROI amid an accelerating pace of product innovation. You are a customer-obsessed, outcomes-oriented leader who translates market insight and product value into compelling, segment-specific narratives and repeatable go-to-market plays.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 7+ years of product marketing experience in a B2B SaaS company required.
• 3-5+ years of leading or managing a product marketing team within a B2B SaaS company required.
• Embrace AI tooling to accelerate marketing research, Intelligence, and analysis.
• Experience shifting organizations from feature-focused messaging to customer-centered narratives that improve win rates and deal size.
• Experience rebuilding or maturing launch processes and delivering measurable pipeline impact
• Experience partnering with Sales and RevOps on pipeline growth, segment strategies, and conversion improvements
• Strong skills in market research, ICP definition, journey mapping, win/loss analysis, and competitive strategy
• Clear and confident communicator who can translate complexities into clear, compelling stories.
• Ability to travel to our HQ office in Omaha, NE at least once per quarter.

Nice To Haves

• Prior experience in a construction technology company is a plus!

Responsibilities

• Lead Buildertrend’s positioning and messaging architecture, shifting from feature-focused messaging to problem-led stories that resonate with builders and contractors
• Define ideal customer profiles, segment needs, buying triggers, and adoption barriers to guide targeted growth strategies. Map customers journeys to enable segment-led strategies and precise targeting.
• Serve as an internal evangelist for Buildertrend’s positioning and value proposition, partnering with Product, Sales, Marketing, and Customer Success to plan and execute high-impact product launches.
• Build a continuous insights engine that gathers win and loss feedback, customer input, competitive intelligence, and pricing insights
• Ensure consistent messaging across campaigns, sales enablement, and customer communications
• Proactively identify opportunities for Marketing and GTM teams to influence or source revenue across the full customer lifecycle—from acquisition to expansion and renewal.
• Monitor execution quality across campaigns, launches, and sales motions, ensuring messaging lands as intended and driving adjustments to improve performance.
• Partner with Product to shape value propositions early; lead cross-functional GTM planning across Sales, CS/Services, and Marketing for high-impact launches.
• Develop and lead a high-performing product marketing team, establishing clear operating rhythms and measurable outcomes

Benefits

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
• A 401(k) plan with Buildertrend matching contributions to help you plan for the future
• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
• Parental leave and paid sabbaticals to support you during life’s big moments
• Volunteer time off – because giving back matters
• Wellness program and onsite fitness center to keep you feeling your best
• Opportunities for hybrid or remote work to give you the flexibility you need
• Technology reimbursement to help cover costs for the tech you need to do your job from home
• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team

What This Job Offers

• Job Type: Full-time
• Career Level: Director