Product Marketing Director

Eightfold•Santa Clara, CA

5d•$185,000 - $220,000•Hybrid

About The Position

Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who people are and the strength of their network, rather than their potential. Eightfold leverages artificial intelligence to transform how organizations think about skills and capabilities — and how jobs and career decisions are made. Eightfold offers the industry's first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop, and retain a diverse workforce. To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors. If you are passionate about solving one of the most fundamental challenges of our society — employment — and want to work on hard business problems as part of an exceptional growth story, Eightfold is the place to be. We are looking for a Director of Product Marketing who is equal parts AI storyteller and product marketing operator. In this senior individual contributor role, you will help define how Eightfold communicates its AI capabilities — including our Talent Intelligence platform, Responsible AI approach, and emerging agentic functionality — while owning core product marketing responsibilities across key areas of the product. You will serve as connective tissue between engineering, product, sales, and the market. Some days you will translate complex AI concepts into crisp, customer-ready narratives; other days you will be driving a launch, sharpening messaging, building enablement, or contributing to analyst and competitive work. This role requires the ability to move comfortably between deep technical conversations and commercial go-to-market execution.

Requirements

5–8+ years of product marketing experience in B2B SaaS, with a track record of supporting technically complex or AI/ML-driven products at a senior level
Demonstrated ownership of core product areas, including developing messaging and positioning, supporting roadmap conversations, and driving go-to-market readiness end to end
Proven ability to translate complex technical concepts — including AI architecture, data systems, and emerging techniques — into clear, audience-appropriate narratives for buyers, analysts, and internal teams
Exceptional writing and content development skills, with experience producing technical explainers, product narratives, and enablement materials without heavy reliance on agencies
Deep experience partnering with engineering, AI research, and Product Management — able to contribute both structure and insight across technical and commercial discussions
Track record of equipping sales and customer-facing teams with the messaging, frameworks, and competitive clarity needed to win in complex, multi-stakeholder enterprise deals
Strong ability to manage go-to-market readiness for new capabilities, driving alignment across Product, Sales, CS, and broader GTM teams
Ability to synthesize AI trends, competitive movements, and regulatory developments into actionable guidance for messaging, positioning, and internal education

Nice To Haves

Experience supporting or leading analyst relations efforts, contributing technical and product clarity for evaluations and briefings
Experience in a multi-product or platform environment where shared AI foundations support multiple product experiences
Comfort operating in fast-moving or ambiguous environments, with a demonstrated ability to drive clarity across teams and functions
Familiarity with enterprise HR technology, talent acquisition systems, or adjacent enterprise platforms

Responsibilities

Shape Eightfold's AI Narrative
Define and evolve Eightfold's AI narrative for the market — articulating how our platform's capabilities, including agentic functionality, Talent Intelligence, and Responsible AI, deliver meaningful outcomes for enterprise customers
Translate complex technical concepts into clear business value by working closely with engineering, AI research, and product leadership
Build high-authority content including technical explainers, thought leadership pieces, briefing materials, and vision decks that help customers, prospects, and analysts understand Eightfold's platform and approach
Equip sales, customer success, and other go-to-market teams to confidently speak to our AI architecture, platform capabilities, and Responsible AI framework — developing the messaging, explanation frameworks, and enablement needed for both technical and non-technical audiences
Monitor the AI landscape — including emerging agent frameworks, LLM developments, and evolving regulations — and translate those trends into actionable guidance for messaging, positioning, and field education
Own Core Product Marketing Responsibilities
Develop and maintain product messaging and positioning for assigned product areas, grounded in customer insights, value drivers, and competitive dynamics
Lead go-to-market planning and execution for product launches, partnering closely with product, engineering, and cross-functional stakeholders to deliver clear and well-sequenced launches
Create and maintain a robust library of enablement assets — pitch decks, one-pagers, talk tracks, and demo flows — that equip sellers and customer-facing teams to engage effectively at every stage of the buying cycle
Partner deeply with Product Management, contributing customer insight, competitive context, and market perspective into roadmap discussions, packaging decisions, and prioritization
Conduct ongoing market and customer research, including win/loss analysis, persona development, and field insight gathering, to continuously sharpen positioning and strategy
Drive competitive intelligence, ensuring the field can accurately and confidently position against incumbent HR platforms and AI-native competitors