Director, Social Media - Minecraft

Microsoft•Redmond, WA

20h•$130,900 - $251,900

About The Position

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community. The Minecraft Social, Influencer & Innovation team is seeking a Director, Social Media to lead the Minecraft global social media strategy and execution across the Minecraft franchise. Based in Redmond, WA, this role sits within Mojang Studios Marketing and is responsible for shaping how social media drives measurable business outcomes while maintaining world-class creative quality. The Director will oversee social media across platforms including TikTok, Instagram, Facebook, X, YouTube, and Pinterest, spanning the base game, Marketplace, IP expansion, experiences beyond the game (i.e., entertainment, consumer products, partnerships), and Minecraft Education. This role requires a leader who brings equal depth in creative vision and business strategy, with a clear point of view on how social contributes to growth, engagement, and long-term franchise value.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
3+ years people management experience.

Nice To Haves

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years social media marketing OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years social media marketing OR equivalent experience.
Knowledge of Minecraft; and understanding of the Minecraft community and franchise.
Experience working with global brands and practical experience creating both global and regional strategies.
Self-starter that has experience working with executive leadership.

Responsibilities

Own the global social media vision, strategy, and operating model for @Minecraft, ensuring social media is a core driver of business impact, not just a publishing function.
Lead end-to-end Minecraft social strategy across all major platforms including TikTok, Instagram, Facebook, X, YouTube, and Pinterest, with a platform-native approach to content, cadence, and creative formats.
Set and evolve creative quality bars, ensuring Minecraft’s social presence remains culturally relevant, innovative, and distinctive while scaling across a high-volume, global content ecosystem.
Translate business priorities into social strategies across the full franchise, including the base game (Vanilla Minecraft), Marketplace, IP expansion, entertainment and experiences, consumer products, partnerships, and Minecraft Education.
Establish clear success metrics that connect social performance to business outcomes, including acquisition, engagement, monetization, and franchise health, in close partnership with analytics and business teams.
Lead a high-performing social media organization, defining roles, responsibilities, workflows, and decision-making frameworks that enable speed, accountability, and creative excellence.
Drive a social-first mindset across marketing, product, and partner teams, influencing upstream planning so social considerations are embedded early in go-to-market strategies.
Contribute to editorial planning and prioritization, balancing always-on franchise storytelling with tentpole moments, product launches, and cultural opportunities.
Partner closely with creative, influencer, affiliate, brand, product, media, and regional marketing teams to ensure alignment, integration, and clear ownership across channels.
Use data and insights to continuously optimize strategy, content mix, and resource allocation, scaling what works and sunsetting efforts that do not deliver impact.
Manage agency and external partner relationships as needed, ensuring output meets creative, operational, and business standards.
Act as aleader and trusted partner within Mojang Studios, bringing a clear point of view, strong executive communication, and the ability to operate at both strategic and hands-on levels.