Director- US Vaccines Portfolio Marketing Program Implementation

Pfizer • Collegeville, PA

1d • Onsite

About The Position

Director- US Vaccines Portfolio Marketing Program Implementation | Why Patients Need You Pfizer has pioneered innovation in vaccines for over 25 years and in most recent years has developed an industry leading portfolio of assets aligned to CDC/ACIP recommendations. The time is now to elevate how we think about our value to the marketplace, our customers and their patients by bringing a higher impact portfolio value to the marketplace and customers to complement our brand specific strategies and execution. Pfizer has created a new organization designed to lead portfolio marketing efforts in priority areas complementing brand teams by driving scale, consistency, and portfolio level impact. What You Will Achieve As the director of Portfolio Marketing Program Implementation, you will report to Portfolio Marketing Program Implementation Lead. You will pull through the program implementation strategy by delivering a marketing plan that will increase vaccine implementation/utilization including- Reminder Recall/Adherence programs, Health Information Technology Strategy & Execution, key external partnerships that advance vaccine implementation (e.g. AMGA vaccine confidence in coverage, growing IZ rates, Part D adjudication) You will be a key member of a team of marketers focused on breakthrough execution at scale delivering strategies, tactics and resources to help customers overcome barriers to adult, adolescent and pediatric immunization growing immunization rates in line with CDC/ACIP guidelines and brand strategies. You will participate in high performing cross-functional team with internal partners (Brand Teams, Field Teams, Medical, Retail & Access, Legal, Regulatory, Digital/Tech, Training, Marketing CoE) and leverage key external partners to maximize budget/resources driving best-in-class strategies and execution while measuring performance and driving continuous improvement in the strategies/execution. Scope and impact This work will have broad scope and impact working across every Pfizer brand/asset, all key customer segments, with the scale to deliver meaningful change in the external market which accelerates business objectives. Key measures of success Scaling of existing and new vaccine implementation programs which increase immunization rates, Exceeding annual commercial objectives, Exceeding immunization rate growth targets.

Requirements

• Bachelors degree with 8+ years of sales / marketing pharmaceutical experiences
• Experience designing, developing, gaining approvals, training and executing marketing plans and tactics

Nice To Haves

• Masters degree with 10+ years of sales / marketing pharmaceutical experiences
• Deep understanding of vaccines business and evolving healthcare landscape including organized customer (IDNs/Medical Groups) decision making process and opportunities to improve product adoption and utilization
• Strong understanding of vaccine implementation programs including HIT, EMR systems,adherence programs including system functionality as it relates to the patient journey and key external partners
• Hands-on/personal experience with top EHRs and HIT platforms and key external partners to deploy vaccine programs improving implementation/utilization
• Vaccines sales / marketing experience
• Limited travel expectations: Travel may include attendance at sales meetings and field rides
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Design, deliver and execute marketing plans with internal and external partners to pull through implementation strategy/opportunities at scale
• A subject matter expert that delivers marketing plans to support key vaccine implementation initiatives including- Reminder Recall/Adherence programs, Health Information Technology Strategy & Execution, key external partnerships that advance vaccine implementation (e.g. AMGA vaccine confidence in coverage, growing IZ rates, Part D adjudication)
• Partner with advertising and HIT agencies and other key external partners to ensure project deliverables are achieved on time and within budget
• Collaborate with Vaccines customer facing teams including HIT Account Directors to support customer workflow/protocols including approval and training of customer facing materials
• Liaise with key stakeholders risk mitigation partners in the development and approval of marketing plans including but not limited to legal, regulatory, and medical colleagues
• Contribute to achieving business unit revenue commitments and responsibly maximizing SI&A budget

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
• comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director