E-Commerce Marketing Specialist

Piping RockBohemia, NY
1d

About The Position

The Marketing Specialist supports the planning, execution, and optimization of digital marketing campaigns. This role requires a strategic, data-driven mindset and proven experience managing successful initiatives. The candidate has 1-2 years in digital marketing, with the ability to support cross-functional teams, drive ROI, and adapt to a fast-changing digital landscape.

Requirements

  • Bachelor’s degree in Marketing, Digital Marketing, Business, or Communications.
  • 1-2 years of experience in marketing, with a focus on e-commerce.
  • Proven track record managing campaigns and hitting performance targets.
  • Strong skills in analytics and data interpretation.
  • Strong organizational and project management abilities.
  • Experience with tools like Klaviyo, MailChimp, Omnisend, Criteo, and Shopify
  • Continuously monitors and applies the latest e-commerce marketing trends, strategies, and technologies.

Responsibilities

  • Schedule, test, and deploy email campaigns with a focus on deliverability, timing, QA, and flawless execution.
  • Oversee daily email operations including automation flows, list segmentation, A/B testing, and SMS integration.
  • Monitor live email campaigns to ensure functionality, engagement, and performance alignment.
  • Track and analyze key email metrics (open rates, click-through rates, conversions) to drive continuous improvement.
  • Compile and deliver channel performance reports with actionable insights to support optimization and leadership decisions.
  • Maintain CRM and email marketing databases, ensuring clean data, accurate segmentation, and updated contacts.
  • Troubleshoot email-related issues including formatting, integrations, delivery, and tracking discrepancies.
  • Support campaign planning by contributing to briefs, subject lines, copywriting, and launch coordination (including Criteo).
  • Collaborate cross-functionally to assist with escalations, platform migrations, sprint deliverables, and system maintenance.
  • Maintain consistency in documentation, marketing assets, and process workflows; perform additional marketing tasks as needed.
  • Additional Duties as assigned

Benefits

  • Medical
  • Dental
  • Vision
  • 401K with Company Match
  • Pet insurance
  • fun and exciting company events
  • Summer Picnic
  • Festive Packages
  • Holiday Celebrations
  • associate referral bonuses
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