E-Mail and SMS Marketing Coordinator

Fragrance.com•Deer Park, NY

11h•$24 - $26•Hybrid

About The Position

The Marketing Coordinator plays a key support role within the Email and SMS marketing team, ensuring campaigns are organized, accurate, and ready for deployment. This role is ideal for a detail-oriented professional who thrives in a structured environment and takes pride in keeping campaigns on track. The Marketing Coordinator will own the day-to-day operational tasks that keep our email and SMS programs running smoothly, freeing up the Email and SMS Managers to focus on strategy and growth.

Requirements

1–3 years of experience in a marketing, coordinator, or administrative role (internships included).
Familiarity with email and/or SMS marketing platforms (e.g., Emarsys or Attentive).
Understanding of UTM parameters and URL tracking best practices.
Strong analytical skills with the ability to derive meaning from data through A/B testing to support decision-making.
Exceptional attention to detail — accuracy in QC is a core function of this role.
Strong organizational and time management skills; ability to manage multiple campaigns and deadlines simultaneously.
Proficiency in Microsoft Office Suite or Google Workspace, particularly Excel/Sheets for tracking and calendaring.
Strong written and verbal communication skills with the ability to convey technical information clearly and concisely to a variety of audiences.
Self-starter with a collaborative attitude and ability to work cross-functionally with Email and SMS Managers.
Working knowledge of email and SMS marketing principles, including campaign structure, audience segmentation, deliverability best practices, compliance requirements (e.g., CAN-SPAM, TCPA), and the end-to-end campaign production process.

Nice To Haves

Passion for digital marketing, e-commerce marketing, and/or data analytics is a plus.

Responsibilities

Assist in the setup and deployment of email and SMS campaigns, ensuring all components are in place prior to launch.
Assist in the development of marketing strategy calendars and sales planning for the Email and SMS channels.
Reference and manage marketing calendars for email and SMS campaigns, ensuring all sends, promotions, and key dates are clearly understood and executed according to the schedule established by the Email and SMS Managers.
Create, manage, and organize URLs and UTM tracking parameters for all campaigns to ensure accurate performance tracking.
Gather, verify, and maintain promotional and coupon codes for use across email and SMS campaigns.
Ensure all customer opt-out and unsubscribe requests across email and SMS channels are processed accurately and in a timely manner, in accordance with compliance requirements and company policy.
Support the planning and execution of A/B tests across subject lines, creative variations, offers, segmentation, landing pages, and collections to drive continuous improvement.
Assist in analyzing A/B test results and surfacing actionable insights to the Email and SMS Managers.
Conduct thorough QA/QC reviews of emails and SMS messages prior to deployment, checking for accuracy in copy, links, coupon codes, UTMs, formatting, and audience targeting.
Review all campaign setups within Emarsys (email) and Attentive (SMS) to ensure configurations are correct and complete prior to launch.
Flag and escalate any errors or inconsistencies to the appropriate manager before campaigns go live.
Assist with customer list segmentation to ensure campaigns are reaching the right audiences.
Coordinate the collection of campaign assets (copy, images, offers) from internal stakeholders to keep production timelines on track.
Assist in monitoring email file list health, including deliverability and inbox placement rates.
Support the tracking and organization of campaign performance data by pulling from platforms such as Emarsys, Attentive, Google Analytics, and internal sales databases; compile and distribute regular reports and insights to support the Email and SMS Managers.
Maintain organized records of campaign details, codes, and calendars for easy team reference.
Ensure all existing SMS, push, and email playbooks remain current and up to date, reflecting any changes to strategy, tools, processes, or campaign standards as directed by the Email and SMS Managers.