eCommerce Site Optimization Specialist

Rural King•Mattoon, IL

50d•$65,000 - $80,000

About The Position

As an Ecommerce Site Optimization Specialist at Rural King, you’ll play a crucial role in improving the website experience for our customers and shaping the future of our digital capabilities. The specialist will assist in designing, executing, and analyzing a/b tests and site experiments across ruralking.com and rkguns.com. We’re seeking a highly skilled and motivated team member who can find new opportunities to improve journeys, funnels, conversions, and overall site experience.

Requirements

Bachelor’s degree in Statistics, Business Analytics, Data Analytics, Data Science, Business Administration/Management, Economics or related degree
0-2 years’ experience in ecommerce, digital marketing, analytics, or related field
Proficiency using website analytics and testing platforms, including Optimizely, Adobe Target, VMO, Adobe Analytics, GA4, or related tools
Experience with Microsoft Excel including data manipulation and validation, analysis and reporting including pivot tables and functions, and data visualization
Proficiency with Microsoft Office Suite or similar software
Excellent verbal and written interpersonal and communication
Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently .
Ability to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in-person and via electronic devices.
Close vision for computer-related activities.

Nice To Haves

Experience using BI Tools including Looker or Power BI a plus, but not required

Responsibilities

Design and execute a/b and multivariate tests and strategies to improve site KPIs including cart and conversion rates, landing page experiences, and customer journey, engagement and flows
Analyze, interpret and report key findings and outcomes to ecommerce team and stakeholders including IT, marketing, and other cross-functional teams
Present findings in a clear, concise, and visually appealing manner alongside recommendations for next steps
Iterate existing tests towards future experiments while staying up to date on industry trends and competitor actions
Proactively identify opportunities for website optimization and improvement based on data analysis
Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy.
Proven ability to analyze and optimize complex processes to achieve operational excellence.
Adaptable in response to changing priorities, unexpected challenges, and evolving business needs.
Ability to make decisions with confidence, even in uncertain or ambiguous situations.
Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions.

Benefits

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s SmartDollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership