Email Marketing Specialist

FractionalRecruiter • Atlanta, GA

13h

About The Position

FractionalRecruiter is partnering with an Atlanta-based organization seeking an experienced Email Marketing Specialist to join their growing digital team. This role blends creative strategy and technical execution - perfect for someone who enjoys coding, campaign management, and collaboration. The ideal candidate will bring a strong understanding of email marketing best practices, experience with enterprise marketing platforms, and the ability to manage multiple projects in a fast-paced environment.

Requirements

• Hands-on experience using Salesforce Marketing Cloud or a comparable email marketing platform
• Knowledge of email marketing best practices, including CAN-SPAM and ADA compliance

Nice To Haves

• Salesforce Email Specialist Certification
• Strategic mindset with experience developing and executing testing and optimization strategies
• AMPscript experience is a plus
• Moveable Ink is a plus

Responsibilities

• Experience creating, scheduling, and monitoring email marketing campaigns
• Support strategic programs through manual and triggered campaigns across the customer lifecycle - prospecting, nurturing, retention, surveys, and transactional communications
• Partner with designers and copywriters to optimize creative and templates based on performance data and industry best practices
• Proven ability to code emails from base templates and ensure consistent rendering across devices
• Works well in cross-functional teams, coordinating with IT, Marketing, and Digital teams
• Highly organized, with the ability to manage multiple projects and timelines simultaneously

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed