Event Marketing Demand Generation Senior Manager

Salesforce•Seattle, WA

About The Position

Salesforce is seeking a strategic, audience-centric Senior Manager to serve as a demand generation lead for our events portfolio. This role is responsible for shaping and orchestrating the end-to-end campaign strategy that connects priority audiences to Salesforce’s most strategic event experiences, driving measurable impact across registrations, attendance, engagement, and pipeline. The Events Demand Generation team produces industry-defining campaigns that represent the ultimate expression of the Salesforce brand, innovation, and customer success. As a Senior Manager, you will operate as the demand generation leader—translating event objectives into integrated audience, segmentation, and channel strategies, and ensuring coordinated execution across paid, owned, earned, and partner channels. This role sits at the center of a highly cross-functional ecosystem, partnering closely with Experience Strategy, Product Marketing, Creative, Messaging, Media Lab, Lifecycle Marketing, Regional Marketing, Analytics, and executive stakeholders. You will ensure every campaign component works in concert to reach the right audiences, deliver meaningful engagement, and achieve pipeline and business impact goals. This is a strategic role requiring strong campaign ownership, audience and channel expertise, and the ability to align diverse teams around a shared demand generation strategy.

Requirements

8+ years of experience in demand generation, integrated campaign strategy, or event marketing, preferably in B2B technology
Proven experience owning and leading integrated marketing campaigns across multiple channels
Strong expertise in audience segmentation, targeting strategy, and campaign orchestration
Experience working cross-functionally with creative, messaging, channel owners, and senior stakeholders
Strong analytical skills and experience using data to drive campaign optimization and strategy
Excellent communication, leadership, and stakeholder management skills
Strong project management and organizational capabilities
Ability to operate effectively in fast-paced, highly cross-functional environments

Nice To Haves

Experience leading demand generation strategy for large companies and campaigns. Plus if for large-scale events, conferences, or tentpole campaigns
Experience working in enterprise B2B technology marketing
Familiarity with Salesforce audiences, products, and ecosystem
Experience aligning campaign strategy to pipeline generation and business impact metrics
Strong executive presence and experience presenting to senior stakeholders
Experience working with marketing analytics, audience platforms, and marketing automation tools

Responsibilities

Campaign Leadership & Strategic Ownership Serve as the demand generation lead for priority Salesforce events, owning campaign strategy from audience definition through execution and performance.
Translate event objectives into integrated, audience-first campaign strategies that drive registrations, attendance, engagement, and pipeline.
Develop comprehensive campaign frameworks outlining audience segments, messaging alignment, channel roles, sequencing, and activation strategy.
Ensure campaigns are executed cohesively across paid, owned, organic, and partner channels.
Audience Strategy, Segmentation & Targeting Define and evolve audience segmentation strategies using behavioral, firmographic, technographic, and engagement data.
Identify priority audiences, whitespace opportunities, and high-value segments aligned to event and business objectives.
Partner with analytics and data teams to continuously refine targeting, improve conversion rates, and optimize audience reach and efficiency.
Ensure consistent audience strategy alignment across all campaign channels and touchpoints.
Cross-Functional Campaign Orchestration Act as the central liaison across Experience Strategy, Creative, Messaging, Product Marketing, Media Lab, Lifecycle Marketing, and regional teams.
Ensure campaign strategy is clearly translated into channel activation plans and creative execution.
Partner with Experience Strategy to align audience strategy with event positioning, content, and attendee experience design.
Collaborate with creative and messaging teams to ensure campaign assets resonate with priority audiences and align to campaign goals.
Align channel owners across paid media, email, web, organic social, and partner channels to ensure coordinated campaign execution.
Performance Ownership & Optimization Own campaign performance across key metrics including registrations, attendance, engagement, and pipeline generation.
Monitor campaign performance, identify trends and gaps, and proactively drive optimizations.
Deliver performance reporting, insights, and strategic recommendations to stakeholders and leadership.
Apply data-driven insights to continuously refine segmentation, targeting, channel mix, and campaign strategy.
Stakeholder Leadership & Executive Alignment Serve as the strategic point of contact for demand generation campaign strategy across internal stakeholders.
Align senior stakeholders and cross-functional partners around campaign priorities, timelines, and goals.
Present campaign strategy, performance, and recommendations to senior marketing leadership.
Drive clarity, alignment, and accountability across complex, multi-channel campaign efforts.
Campaign Innovation & Best Practice Development Identify opportunities to improve campaign effectiveness through new approaches to targeting, segmentation, and channel orchestration.
Contribute to the evolution of Salesforce’s event demand generation frameworks, playbooks, and best practices.
Stay current on evolving demand generation strategies, audience targeting capabilities, and marketing technologies.