Event Marketing Manager

Trimble Inc.

2d

About The Position

The Event Marketing Manager is a dynamic and essential role focused on the strategic planning and onsite execution of key aspects of the annual, proprietary Trimble Insight Conference, a 2.5-day event for customers, competitors, and prospects. This includes leading the sponsorship program, managing the expo hall ("Insight Pavilion") layout, and overseeing the attendee experience programs for "Rookies" (first-time attendees) and "Veterans" (5+ time attendees). While often independently owning projects from inception to completion, the manager will also contribute to larger initiatives under the guidance of a lead. This role reports to the Sr. Event Strategist and is a core part of the Marketing and Events Teams, requiring close collaboration with Sales leadership and internal company stakeholders. The manager is also responsible for coordinating Trimble’s participation in external trade shows. This involves managing logistics with the exhibit house, staff registration, securing sponsorships, and coordinating all necessary creative assets. Success in this role directly impacts the achievement of key customer, operational, and project objectives and is guided by organization function policies. It requires strong leadership, creative problem-solving, a willingness to experiment with calculated risks, exceptional attention to detail, and clear, proactive communication. Event Marketing Managers on this team are seasoned professionals in the conference and trade show space, driven to collaborate, and focused on evaluating impact. Some travel is required.

Requirements

• Minimum of 8-10 years of experience in event management, specifically with conferences of 1,500+ attendees, coupled with extensive trade show and sponsorship management experience.
• Proven leadership in resolving complex issues, utilizing sophisticated analytical thought and sound judgment to identify innovative solutions.
• A highly organized, strategic planner with extreme attention to detail, capable of planning for maximum impact based on budget and event goals.
• A resourceful self-starter who thrives independently and in a collaborative team environment, able to take initiative with minimal initial information once goals are set (and set SMART goals where needed).
• Strong problem-solving skills are essential.
• Exceptional interpersonal skills and ability to communicate effectively with internal and external stakeholders at a high level.
• Strong project management skills are mandatory.
• Excellent business writing and communication skills.
• Proficiency in Google Suite (Docs, Sheets, Slides, etc.).
• A good understanding of how to leverage AI tools for work efficiency, including shaping prompts to output content in the required "personal" or "Trimble" voice.
• Ability to travel up to approximately 25% annually (as needed).
• Must be responsive and capable of driving deliverables across multiple concurrent projects, even while traveling onsite for other events or meetings.

Nice To Haves

• Experience with Monday.com, Swoogo are a plus, but not required.

Responsibilities

• Trimble Insight Conference Sponsorship Program Ownership/Management: Oversee the entire sponsorship lifecycle, including managing incoming sales data, collaborating with the Business Development Marketing Liaison, monitoring revenue, onboarding new sponsors, facilitating customized opportunities, providing hands-on customization to packages and elevating relationships with sponsors, and ensuring the website layout is accurate and up-to-date. Asset and Resource Development: Drive the creation of all necessary materials and resources for team members involved in sponsor sales. Exhibitor Resource Center Ownership: Build and manage the online task center for exhibitors and sponsors. Financial Oversight: Help to build yearly event budgets; manage conference financials and ensure budget updates are maintained. Co-create Attendee Experience: Design and oversee the dedicated programs for Rookie and Veteran attendees, fostering conference loyalty through tailored activities. Own Internal Staff Communications: Manage and drive all internal communication elements for Trimble staff and work with team members who will execute on many of these projects (staff registration/approvals, internal messaging, Charlie (intranet) page updates, etc.). Design with Sustainability: Build sustainable practices into all Insight planning/execution wherever possible (Pavilion build out, guidelines/guidance for sponsors, etc.). Strategic Optimization: Analyze internal and external event-related business challenges and proactively recommend best practices and process improvements to elevate the conference experience, team efficiency, and overall service delivery. General Event Planning and Execution: Handle additional planning and execution tasks for the conference (beyond Sponsorship/Pavilion), as required.
• Trade Show Participation Logistics and Management: Lead all key trade show components, including securing booth space and sponsorships, registering attendees, ordering booth services, and coordinating with the booth vendor for property updates and shipment logistics. Budgeting: Manage and adhere to annual budgets, maintaining detailed expense tracking and monitoring. Planning and Review: Create and execute comprehensive show plans, and facilitate pre- and post-event meetings to ensure alignment and review outcomes. Goal Fulfillment and Tracking: Work with team members once goals are set to lead cross-functional teams to define and execute show goals, working with stakeholders to set SMART goals, determine accountability, and track, review, and distribute results and impact. Building sustainable practices into all trade show efforts wherever possible. Process Improvement: Continuously focus on optimizing and documenting planning processes, effectively communicating details across teams, and improving tracking of event outcomes to ensure the Events Team is always evolving.

Benefits

• Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
• Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
• If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed