Executive Creative Director

Wells Fargo Bank•San Francisco, CA

14h•$175,000 - $305,000•Hybrid

About The Position

About this role: Reporting to the Head of the In ‑ House Agency, you ’ ll set the creative vision for AI ‑ native brand storytelling and dynamic content systems and help us transform into a modern creative operating model. You ’ ll lead a 35 ‑ ’ ll oversee multi ‑ channel content ecosystems, personalized journeys, and modular components designed for assembly and execution by autonomous agents. You know how to translate a creative idea into personalized journeys and content systems, connect craft to outcomes, and treat AI as a creative medium. This role follows a hybrid work schedule and can sit in Minneapolis, MN or San Francisco, CA . The Wells Fargo job profile is Marketing Director . In this role, you will: Creative & Strategic Leadership : Develop a creative approach of translating the use of AI capabilities (autonomous execution, multi‑agent orchestration, dynamic personalization) into clear creative strategies and testable concepts Team Leadership & Collaboration : Mentor art, copy, design, CX, and content strategy teams; roll out and coach creative teams on new ways of working; partner with Agency and Client Leadership; lead pitches and client presentations Brand & Experience Stewardship : Uphold craft, brand safety, and ethical AI standards; advise on opportunities and risks across agents, personalization, and automation Multi ‑ Channel Content Creation : Oversee creative for social, digital, web, CRM, experiential, and video; deliver channel‑specific work within a cohesive system; develop AI‑aware strategies that adapt tone, format, and structure Personalization & Content Systems : Design scalable personalization (variable messaging, adaptive narratives, context‑aware behavior); build modular libraries for autonomous assembly AI ‑ Forward Content Innovation : Partner with Marketing to translate data from AI agents to develop new creative strategies and assets to ensure effective customer experiences Please ensure your resume includes a link to your design portfolio; candidates who do not provide a portfolio will not be considered.

Requirements

8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience

Nice To Haves

Experience leading flagship accounts at top creative or digital agencies and translating that craft to in-house personalization at scale
Experience setting a creative vision and delivering integrated campaigns that use agentic AI
Experience designing modular content systems and workflows for reuse, quality, and speed
Experience establishing AI guardrails and brand voice models to keep outputs on-brand and compliant
Experience overseeing multi-channel programs (web, CRM, social, experiential, broadcast)
Experience leading geographically dispersed teams across creative, experience design, and production

Responsibilities

Develop a creative approach of translating the use of AI capabilities (autonomous execution, multi‑agent orchestration, dynamic personalization) into clear creative strategies and testable concepts
Mentor art, copy, design, CX, and content strategy teams; roll out and coach creative teams on new ways of working; partner with Agency and Client Leadership; lead pitches and client presentations
Uphold craft, brand safety, and ethical AI standards; advise on opportunities and risks across agents, personalization, and automation
Oversee creative for social, digital, web, CRM, experiential, and video; deliver channel‑specific work within a cohesive system; develop AI‑aware strategies that adapt tone, format, and structure
Design scalable personalization (variable messaging, adaptive narratives, context‑aware behavior); build modular libraries for autonomous assembly
Partner with Marketing to translate data from AI agents to develop new creative strategies and assets to ensure effective customer experiences