Field Marketing Manager

Semgrep • New York, NY

2d • $127,500 - $150,000

About The Position

As a Field Marketing Manager, you’ll report into the Field + Partner Marketing team within the Revenue Marketing function and will be responsible for building and executing localized marketing programs to scale Semgrep’s growth in local regions. You’ll partner closely with sellers in addition to global marketing counterparts across product marketing, design, web dev, events and integrated campaigns teams in order to increase new business pipeline and revenue in owned territories.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5+ years in field marketing or a similar role, preferably in B2B or technology industries.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
• Data-driven mindset with the ability to analyze metrics and generate insights.
• Strong experience with cross-functional teamwork, especially with Sales, Product, and Marketing, and Executive teams
• Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
• Results-oriented, adaptable, and a self-starter.
• Agile and able to work effectively in a fast-paced, collaborative environment.
• Creative mindset to help translate brand and vision into engaging event experiences and campaigns.

Responsibilities

• Plan, execute, and manage regional marketing programs, including events, roadshows, webinars, and account-based marketing (ABM) initiatives.
• Tailor global marketing campaigns to align with local market needs, target accounts, and audience preferences.
• Partner with sales teams to align marketing efforts with sales goals and regional priorities.
• Ensure seamless lead handoff and follow-up through close collaboration with sales.
• Organize and oversee local field events such as conferences, seminars/workshops, partner happy hours, and executive dinners.
• Manage all event logistics, vendors, and post-event follow-up to ensure maximum ROI.
• Track and measure the success of marketing initiatives, including ROI, lead generation, and pipeline growth within ABM-targeted accounts.
• Use data insights to refine and optimize future ABM and regional marketing strategies.
• Build and nurture relationships with customers, target accounts, partners, and industry influencers.
• Localize content, promotions, and outreach to enhance engagement and impact.
• Manage the field marketing budget, ensuring optimal allocation of resources.

Benefits

• Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process.
• We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire.
• Benefits offerings vary by location to reflect local requirements and norms. For more detailed, location-specific information, please visit Semgrep Benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level