Field Marketing Manager

HUB International • Nashville, TN

1d

About The Position

This position is for a Field Marketing Manager to join the U.S. Field Marketing team to drive strategy, development, and execution of innovative campaigns to generate leads, pipeline and ultimately revenue growth in HUB’s South Region. As a member of the South Region marketing team, the Field Marketing Manager will focus on developing and maintaining the relationship with regional sales leaders and represents the “whole of marketing” for assigned regions, supporting the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation.

Requirements

• Bachelor's degree in marketing, communications, or related areas.
• Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
• A demonstrable understanding of marketing best practices and a proven track record of driving results.
• Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
• Highly organized with the ability to juggle competing demands, priorities, and resources.
• Thorough proofreading and copywriting skills.
• Strong attention to detail and keen focus on quality.
• Strong team leader with the ability to build high performing teams and work and influence cross functionally.

Nice To Haves

• Experience in a B2B environment is an asset.

Responsibilities

• Develop and execute field marketing plan with an effective mix of marketing programs in support of business priorities for assigned regions across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
• Act as a strategic business partner to sales leadership and point-of-contact for all things marketing, in partnership with marketing leadership.
• Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
• Deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
• Drive marketing’s contribution to revenue by aligning marketing initiatives with sales objectives.
• Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute the marketing strategy.
• Plan while prioritizing the customer and region’s needs.
• Collaborate effectively with marketing centers of excellence (COEs): Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers Working with digital marketing, develop regional paid media strategy to increase brand awareness and lead generation Working with the brand, content, and public relations team to identify Subject Matter Experts from your assigned regions and topics relevant to assign regions
• Mentor and train junior marketing team members and develop their ability to contribute to field marketing strategies.
• Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
• Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms and actively recommend opportunities to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level