Field Marketing Manager

New Belgium Brewing

3d•$65,500 - $82,000•Hybrid

About The Position

This position is responsible for bringing our brand to life, translating national strategies to the local level and executing throughout the appropriate market. Essential Duties: • Create PR worthy, branded event, experiences that are locally relevant; tailor national branding plans to local marketplace and work with internal PR and local media, • Manage annual regional brand calendar development and implementation • Provide voice and content for NBB's social/paid/earned local media • Drive local promotion and leverage NBB Marquee events. • Monthly, quarterly, and campaign based reporting on local brand on local brand activations. • Oversight of budget • Other projects and duties as assigned.

Requirements

3 years festival or event management experience; 1 year experience developing new events; 2 years customer service experience
Marketing experience or relevant education
Project management experience in marketing/events industry
Experience with marketing and sales integration
Solid knowledge of beer and brewing industry; familiar with NBB products and culture
Solid public speaking skills
Solid social media skills (facebook, twitter, instagram, blogs)
Basic understanding of sales, marketing, and branding
Solid self-management and detail management skills
Solid knowledge in MS Word, Excel, PowerPoint, and Outlook
General regulatory knowledge of events and promotions
Squeaky clean Motor Vehicle Record (MVR)
Ability to lift, push and pull objects weighing up to 70 lbs.
Ability to carry weights up to 52 lbs. over the shoulder up to 200 feet (tent) and maintain the grip strength required to carry objects including buckets.
Ability to tip, roll and control a full keg (162 lbs).
Show fine motor dexterity.
Ability to demonstrate their ability to climb, stoop, crawl, twist, squat and reach overhead
The position requires frequent, constant standing and walking.

Responsibilities

Create PR worthy, branded event, experiences that are locally relevant; tailor national branding plans to local marketplace and work with internal PR and local media
Manage annual regional brand calendar development and implementation
Provide voice and content for NBB's social/paid/earned local media
Drive local promotion and leverage NBB Marquee events.
Monthly, quarterly, and campaign based reporting on local brand on local brand activations.
Oversight of budget
Other projects and duties as assigned.