Global Brand Director LCM - R&I

AstraZeneca•Gaithersburg, MD

1d•$231,989 - $347,983•Hybrid

About The Position

At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person. Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office is purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects. Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention. Introduction to Role: Our bold ambition is to deliver life-changing medicines that help eliminate asthma attacks and achieve clinical remission in immune-mediated diseases, eliminate COPD as a leading cause of death, to make a difference for the over 6million people currently using our medicines. As the Global Brand Director, you will have an opportunity to work on a fast-growing blockbuster brand on track to become a top 10 brand at AstraZeneca. Within the Global Respiratory team and reporting to the Global Vice President, you will have a unique opportunity to lead the development of a potential new indication promotional brand strategy and materials for a new customer group to grow the brand as a market leader. Your pivotal role will ensure efforts that drive both short-term success and maximize long-term brand value.

Requirements

Bachelor’s Degree, preferably in business, marketing, or the sciences.
10+ years pharmaceutical commercial experience
Proven track record in developing and executing brand strategies founded on insights and value propositions.
Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
Experience of commercial and leadership roles in a market
Demonstrated experience in financial competence and budget management with a clear understanding of P&L and business drivers.
Experience in the gastro, respiratory and/or immunology therapeutic area.
Experience engaging with external customers, such as key opinion leaders and payers.
Broad commercial experience including pre-launch and launch

Nice To Haves

Strong critical thinking and problem-solving skills.
Proven leadership and influencing skills to drive strategy adoption.
Ability to work effectively with agency partners to transform strategic plans into action.
Experience in innovative thinking to bring bold ideas to life.
Capability to work in ambiguity, simplifying complexity while managing multiple priorities.

Responsibilities

Lead and develop the new indication launch promotional strategy in context of the evolving brand positioning and franchise strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
Play a crucial role in the preparation and execution of pre-launch and launch plan activities for the product’s expansion with a new indication.
Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers
Engage with competitive intelligence to identify opportunities and threats, position the brand to thrive against competitors, and pursue ambitious goals.
Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
Craft and implement persuasive promotional materials and campaigns to a new customer group in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
Represent the brand strategy to senior leaders, ensuring cohesive pre-launch plan and activities execution across markets, while fostering a culture of innovation.
Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.