Global Campaign and ABM Manager

Auror•Denver, CO

16h•$123,000 - $143,000

About The Position

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day. Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK. Auror is connecting people and intelligence to reduce crime. We’re using technology for good. In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team. We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function. The Role We're growing quickly and looking for a strategic, hands-on Global Campaign Manager to help scale our demand engine and bring high-impact campaigns to life across three regions. In this role, you'll own global integrated campaign strategy and activation across priority retail verticals and target accounts, driving measurable campaign-sourced pipeline across regions. You'll be responsible for building vertically-targeted campaigns across our key retail segments, running integrated programs across paid media, email, webinars, ABM, and content syndication, and partnering closely with regional marketing leads to ensure global programs land with local relevance. You'll also play a key role in scaling our webinar and nurture programs, and ensuring campaign performance is measured, reported, and continuously improved. Your mission is to partner cross-functionally with Sales, Product Marketing, Content, and regional teams to create cohesive campaigns that move prospects through the buyer journey and generate qualified pipeline. Practically this will involve: Campaign Strategy & Execution Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals across North America, UK & Europe, and ANZ. Build campaign plans across paid media, ABM, content syndication, email, webinars, and events with consistent messaging and clear pipeline metrics. Develop vertically-targeted campaigns for priority retail segments, adapting global positioning for regional relevance. Define campaign messaging in collaboration with Product Marketing, and own campaign briefs from planning through to post-campaign analysis. Own campaign reporting, performance tracking, and optimisation, including pre-campaign KPI setting and post-campaign review. Accountable for campaign-sourced pipeline targets by vertical and region. Define clear success metrics per campaign including % of target accounts engaged, opportunity creation, and influenced pipeline. Reduce campaign launch cycle time through repeatable global playbooks. Account-Based Marketing (ABM) Design and run ABM programs across multiple tiers, from broad, programmatic account targeting through to highly personalised one-to-one campaigns for strategic accounts. Work from Sales-provided account lists to build targeted programs by segment, vertical, and region ensuring every campaign starts with the right accounts, not just the right message. Build vertical-specific landing pages, messaging, and proof points that speak directly to the buyer's world not repurposed global content. Leverage intent data and buying signals to prioritise in-market accounts and ensure outbound engagement from Sales is timely, contextual, and coordinated with marketing activity. Run LinkedIn ABM programs and work with RevOps to ensure account engagement data flows back into rep prioritisation. Partner with Sales to create a tight campaign-to-outbound loop: marketing generates and detects demand, Sales acts on it quickly with the right context. Own vertical-specific campaign architecture (messaging, account segmentation, proof points) that aligns global positioning to regional sales priorities. Regional & Cross-Functional Collaboration Partner with regional marketing leads to localise global campaign plays for North America, ANZ, and UK & Europe. Build reusable campaign playbooks by vertical that regional teams can adapt and activate. Align with Sales on campaign messaging, account priorities, and follow-up plays. Partner with Content and Product Marketing on asset development, including sales enablement materials and proof points. Provide clear performance reporting and campaign insights to leadership. This role reports to Nate Whitaker, Sr. Director Demand Generation. I’m a growth leader focused on building revenue engines that turn interest into qualified pipeline and predictable growth. I’ve spent the past decade working across startups, agencies, and high-growth B2B environments, helping teams move from fragmented marketing activity to structured, scalable demand systems. At Auror, I lead global Demand Generation across regions and verticals, with a focus on creating, capturing, and expanding demand in ways that directly support revenue. I’m passionate about bringing clarity, momentum, and accountability to how marketing drives growth, and about aligning teams around campaigns that ship, land, and deliver measurable impact. Outside of work, I’m a husband and proud girl dad, part-time actor, a gym regular, and someone who loves learning and building. I care deeply about the startup ecosystem in Aotearoa and enjoy supporting founders and operators who are building ambitious, meaningful businesses.

Requirements

4–6 years of experience in B2B marketing, demand generation, or campaign management.
Strong experience planning and running multi-channel campaigns with demonstrated pipeline impact.
Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM.
Experience running webinar programs and repurposing content across channels.
Familiarity with ABM platforms and intent data tools (e.g. 6sense, Demandbase, LinkedIn Campaign Manager).
Experience managing content syndication programs and paid demand channels.
Strong analytical mindset — you can measure what matters and translate data into clear recommendations.
Excellent project management skills; you can run multiple programs at once without dropping the ball.
Experience working closely with Sales teams and a track record of strong Sales-Marketing alignment.

Nice To Haves

Experience in a global company managing campaigns across multiple regions is a plus.
SaaS or enterprise technology experience strongly preferred; retail, security, or public safety sector experience is a bonus.

Responsibilities

Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals across North America, UK & Europe, and ANZ.
Build campaign plans across paid media, ABM, content syndication, email, webinars, and events with consistent messaging and clear pipeline metrics.
Develop vertically-targeted campaigns for priority retail segments, adapting global positioning for regional relevance.
Define campaign messaging in collaboration with Product Marketing, and own campaign briefs from planning through to post-campaign analysis.
Own campaign reporting, performance tracking, and optimisation, including pre-campaign KPI setting and post-campaign review.
Accountable for campaign-sourced pipeline targets by vertical and region.
Define clear success metrics per campaign including % of target accounts engaged, opportunity creation, and influenced pipeline.
Reduce campaign launch cycle time through repeatable global playbooks.
Design and run ABM programs across multiple tiers, from broad, programmatic account targeting through to highly personalised one-to-one campaigns for strategic accounts.
Work from Sales-provided account lists to build targeted programs by segment, vertical, and region ensuring every campaign starts with the right accounts, not just the right message.
Build vertical-specific landing pages, messaging, and proof points that speak directly to the buyer's world not repurposed global content.
Leverage intent data and buying signals to prioritise in-market accounts and ensure outbound engagement from Sales is timely, contextual, and coordinated with marketing activity.
Run LinkedIn ABM programs and work with RevOps to ensure account engagement data flows back into rep prioritisation.
Partner with Sales to create a tight campaign-to-outbound loop: marketing generates and detects demand, Sales acts on it quickly with the right context.
Own vertical-specific campaign architecture (messaging, account segmentation, proof points) that aligns global positioning to regional sales priorities.
Partner with regional marketing leads to localise global campaign plays for North America, ANZ, and UK & Europe.
Build reusable campaign playbooks by vertical that regional teams can adapt and activate.
Align with Sales on campaign messaging, account priorities, and follow-up plays.
Partner with Content and Product Marketing on asset development, including sales enablement materials and proof points.
Provide clear performance reporting and campaign insights to leadership.

Benefits

Competitive salary range: Depending on level of experience, between $123,000 - $143,000 (IC4)
Annual bonus: Eligibility for a $5,000 bonus at the end of the financial year if we’ve hit our revenue goals together.
Employee share scheme: You’ll own part of a company making a real difference!
Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to $500 for expert sessions every year.
Health care plan (Medical, Dental & Vision): Auror covers 100% of the cost of your individual health insurance plan with Anthem & Metlife.
Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.