Hympavzi Global Marketing Director – Launch Ops Lead (Secondment 6-9 Months)

Pfizer•New York City, NY

7d•Hybrid

About The Position

WHY PATIENTS NEED YOU Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI). The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action, differentiated clinical outcomes, and unique dosing and administration, Hympavzi is a breakthrough in hemophilia treatment. Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizer’s purpose of developing Breakthroughs that change patient’s lives. The hemophilia landscape is poised for disruption with several new molecules either recently launched and/or imminently launching in the next couple of years. As a combined $17B market, this represents one of the largest rare disease areas and the stakes are high in the next couple of years for players to establish market leadership. During this timeframe, Hympavzi will also launch 2+ additional indications in more than 30 markets worldwide. It will be critical for brand performance that new indication launches are planned and integrated seamlessly into the broader brand strategy and growth expectations. WHAT YOU WILL ACHIEVE This role reports to the Global Hympavzi Lead and will be responsible for building a comprehensive Launch and Growth Plan that integrates Global, Regional, and Local nuances and expectations. He/She will work cross-functionally with the global hemophilia organization including other members of the Global Hympavzi Marketing Team, Clinical Development, Regulatory, Market Access, Supply, and Legal. Additionally, this role will work closely with counterparts within the US Hympavzi Team, the International Commercial Office (ICO), the Emerging Markets Commercial Office (EMCO), and Local Markets. This position requires strategic thinking and agility, high levels of organization and operational excellence, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of fostering cross-functional collaboration. HOW YOU WILL ACHIEVE IT Launch Planning & Milestones (Global, Regional, Local Readiness) Develop, update, and manage the Global cross-functional launch plan for the ongoing current indication (non-inhibitor) and future planned indications (inhibitor and pediatric). Coordinate with Regional and Local teams to ensure all launch activities are planned and markets are tracking toward launch readiness. Lead Global/Regional/Local Launch Project Management Office (PMO). Launch and Regulatory Sequencing Partner with Market Access and Regulatory Organizations to develop and execute a strategic sequencing for global launch (existing and future planned indications). LRF/OP Lead Lead the annual global operating plan and strategy refresh process for Hympavzi (coordinating with cross-functional global teams and with regional teams). Act as liaison to Regional Teams (US, ICO, EMCO) for the LRF for in-market/approved indications (non-inhibitor). Lead development of LRF guidance for future planned indications (e.g., inhibitor, pediatric). Act as liaison to Lifecycle Planning Teams on LRF implications for the assessment of potential future indications. Global Governance Operational Lead Lead execution of the Global Governance Team (setting agenda and meeting content, coordinating with attendees on business updates and presentations, capturing and following up on GGT Member action items and next steps). Strategic and Operational Launch KPIs, Dashboards, & Performance Tracking Set and track brand launch and growth KPIs. Identify strategic opportunities for continued brand growth based on launch performance and KPIs. Regional Liaison & PGS Liaison Act as Liaison to the US, ICO, and EMCO Teams for all things launch and execution planning. Act as Liaison to the PGS organization to coordinate supply availability (including timing, cost, special requests, etc.). Strategic Projects Lead Lead the scoping, execution, and ongoing management of strategic brand growth projects not otherwise identifiedabove. QUALIFICATIONS Must-Have BA/BS with at least 8+ years of experience. Pharmaceutical industry experience in marketing, strategy and new product launch. Strategic cross functional leadership experience including in-market experience and above country/regional scope. Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions. Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision. Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics. Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations. Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies. Excellent verbal and written communication skills for a wide variety of audiences. Strong analytical skills, detail oriented, action-driven and creative. Excellent project management skills. Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity. Track record of pushing boundaries and not accepting status quo. Be a team player and focused on Pfizer values. Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations. Nice-to-Have MBA/MS with at least 7+ years of experience; OR PhD or JD with at least 5+ years of experience. Global marketing experience preferred. Prior launch experience preferred. NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS International travel based on business needs ~20-30% Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Requirements

BA/BS with at least 8+ years of experience.
Pharmaceutical industry experience in marketing, strategy and new product launch.
Strategic cross functional leadership experience including in-market experience and above country/regional scope.
Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions.
Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision.
Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics.
Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations.
Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies.
Excellent verbal and written communication skills for a wide variety of audiences.
Strong analytical skills, detail oriented, action-driven and creative.
Excellent project management skills.
Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity.
Track record of pushing boundaries and not accepting status quo.
Be a team player and focused on Pfizer values.
Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations.

Nice To Haves

MBA/MS with at least 7+ years of experience; OR PhD or JD with at least 5+ years of experience.
Global marketing experience preferred.
Prior launch experience preferred.

Responsibilities

Develop, update, and manage the Global cross-functional launch plan for the ongoing current indication (non-inhibitor) and future planned indications (inhibitor and pediatric).
Coordinate with Regional and Local teams to ensure all launch activities are planned and markets are tracking toward launch readiness.
Lead Global/Regional/Local Launch Project Management Office (PMO).
Partner with Market Access and Regulatory Organizations to develop and execute a strategic sequencing for global launch (existing and future planned indications).
Lead the annual global operating plan and strategy refresh process for Hympavzi (coordinating with cross-functional global teams and with regional teams).
Act as liaison to Regional Teams (US, ICO, EMCO) for the LRF for in-market/approved indications (non-inhibitor).
Lead development of LRF guidance for future planned indications (e.g., inhibitor, pediatric).
Act as liaison to Lifecycle Planning Teams on LRF implications for the assessment of potential future indications.
Lead execution of the Global Governance Team (setting agenda and meeting content, coordinating with attendees on business updates and presentations, capturing and following up on GGT Member action items and next steps).
Set and track brand launch and growth KPIs.
Identify strategic opportunities for continued brand growth based on launch performance and KPIs.
Act as Liaison to the US, ICO, and EMCO Teams for all things launch and execution planning.
Act as Liaison to the PGS organization to coordinate supply availability (including timing, cost, special requests, etc.).
Lead the scoping, execution, and ongoing management of strategic brand growth projects not otherwise identifiedabove.