Global Product Solutions Lead, Insights

Google • New York, NY

2d • $153,000 - $222,000

About The Position

Global Product Solutions (GPS) is the organization that connects the customers’ needs to the global product and commercial strategy for Google Ads. Within GPS, the awareness and consideration pillar is dedicated to helping customers build their brands through YouTube and Video advertising. The Insights and Planning team’s role is to empower customers to make the best possible media allocation decisions to grow their brands and business.

We are looking for someone passionate about media planning, with an interest in how insights can influence the way marketers decide how to spend their advertising budgets.

In this role, you will help bring a deeper understanding of the YouTube platform across creators, content, and creative to agencies and advertisers, changing hearts and minds as they evaluate their cross-media investments. You will navigate an increasingly fragmented media ecosystem, marketers turn to YouTube data and tools to build a deeper understanding of the platform, how their core consumers are engaging, how their brand is perceived or which trends might be affecting their category. You will focus on equipping advertisers, agencies and their Google sales teams with actionable insights from Insights finder, agency and IMA APIs, video benchmarks and share of voice to YouTube Search and more. You will be interested in the strategy side of the YouTube ads business, and have a passion for commercializing data products and be comfortable in highly cross-functional workstreams.

The Go-to-Market Operations (GtM) team ensures Google's complex and
ever-evolving Ads business runs smoothly. We are instrumental in setting
go-to-market strategy, and ensuring flawless execution and operations against
the strategy. We have teams embedded in each of the major Ads business areas as
well as global teams that work across the business areas. Team members are
analytical and strategic, with a pragmatic sense of how to get things done.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
• 2 years of experience with media insights and planning for digital video or TV, and with the data, and tools used by advertisers and agencies.
• 2 years of experience developing business strategies or managing cross-functional initiatives.

Nice To Haves

• MBA or Master's Degree in Science.
• Experience in advertising product development and commercialization, acting as a strategic liaison who translates sales feedback into product strategy while effectively advocating product value to the sales organization.
• Ability to drive impact in a fluid environment.
• Excellent written and verbal communication skills in both practitioner and executive-level contexts.
• Excellent strategic thinking and problem-solving skills, with the ability to lead complex operational and strategic initiatives.

Responsibilities

• Lead the long-term product goal for YouTube Creator and Content Insights.
• Translate fragmented market needs into a cohesive product strategy. Represent the global advertiser to the Engineering teams, prioritize features that unlock multi-million incremental business.
• Drive product strategy for the next generation of insights, focus on content trends, creator affinity, and the cultural pulse of the platform.
• Move beyond rational spend to emotional investment by building the go-to-market (GTM) strategies for new insights products. You will define how these products are launched, scaled, and externalized to the industry.
• Act as the strategic bridge between YouTube product management and global sales to ensure the insights tools are as beautiful and compelling as the content they analyze.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level