Group Product Manager, Monetization - Adobe Express

Adobe•San Francisco, CA

About The Position

The Opportunity Adobe Express is one of Adobe’s fastest-growing creative surfaces, serving millions of users across web and mobile. We are seeking a Group Manager of Monetization & Premium Enablement to define and lead the end-to-end monetization and premium value strategy for Express. This leader will own the long-term vision and execution for how premium value is surfaced, experienced, and monetized — spanning onboarding, paywalls, offers, entitlements, AI credit systems, and cross-product integrations with Acrobat, Firefly, and Creative Cloud. This is a highly visible leadership role responsible for scaling Express as a durable, ecosystem-wide growth engine and shaping the future of Product-Led Growth across Adobe. Why This Role Matters Premium Enablement is central to Express’s ability to scale sustainably within Adobe’s ecosystem. This manager will: Drive significant incremental GNARR across direct and integrated funnels. Improve retention and lifetime value through paid engagement strategy. Enable scalable monetization of AI innovation. Shape how Adobe evolves its Product-Led Growth strategy across surfaces. This is a strategic, cross-functional leadership role with direct impact on Adobe’s long-term subscription growth. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .

Requirements

10+ years of product leadership experience in SaaS, subscription, or PLG-driven environments.
Demonstrated success owning multi-million to nine-figure revenue portfolios.
Deep expertise in lifecycle optimization, experimentation frameworks, and subscription monetization.
Experience leading Principal and Senior PM teams
Strong executive presence and ability to influence VP+ stakeholders.
Ability to navigate ambiguity, strategic pivots, and ecosystem-level tradeoffs.

Nice To Haves

Experience monetizing AI-powered products or credit-based systems is highly desirable.

Responsibilities

Define and Lead the Monetization & Premium Strategy
Establish a 2–3 year vision for monetization and premium value across Express, owning strategy across direct funnels and cross-product integrations.
Balance revenue, retention, and ecosystem value while partnering with Finance and executive leadership on GNARR, M1RR, and contribution targets.
Drive monetization innovation—including credit systems, AI metering, bundled value, and personalized offers.
Drive Ecosystem Growth & Scalable Monetization Infrastructure
Expand revenue contribution from Acrobat, Creative Cloud, and Firefly integrations through scalable entitlement, upsell, and cross-product monetization frameworks.
Build and evolve the experimentation, platform, and measurement systems that power premium discovery, paid engagement, and AI monetization.
Ensure systems readiness for emerging AI capabilities and complex entitlement logic while maintaining operational rigor and customer trust.
Lead a High-Performing Organization & Influence Across Adobe
Grow, mentor, and develop a team of senior and principal PMs while elevating strategic thinking, execution quality, and cross-functional influence across engineering, design, and data science.
Establish operating principles that drive focus, velocity, and innovation.
Position Express as a center of excellence for PLG and freemium strategy, representing Premium Enablement in enterprise-wide planning, leadership forums, and monetization strategy development.