Growth Marketer - Offline

Kikoff•San Francisco, CA

7d•Hybrid

About The Position

We’re looking for an associate to join the team, try many parts of growth marketing, and grow into a future leader of the growth marketing team. We’re looking for data-driven problem-solvers with a growth mindset, willing to stretch their comfort levels, deeply learn growth marketing, and move quickly with attention to detail to do big things. You’ll learn to combine technical know-how, an analytical approach and the creativity to create great growth marketing campaigns. As an associate, you’ll start by helping more senior team members run campaigns, develop creative, analyze tests and results as well as own your own campaigns and channels. This is a full-time position with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.

Requirements

2+ years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role.
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation.

Nice To Haves

Hands-on keys experience with The Trade Desk
Familiarity with: The CTV/OTT landscape and major publishers
Programmatic auction mechanics
Frequency management, bidding strategies, and PMP deals
Experience in a fintech business, or a D2C industry, and SQL proficiency are bonuses

Responsibilities

Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels.
Define, drive, and measure KPIs for each campaign.
Continually design and execute AB tests to make the most effective campaigns.
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
Become a great growth marketer while getting broad exposure to many parts of marketing and building a company.