Growth Marketer
About The Position
Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. 🌟 About our Client: A U.S.-based e-commerce company specializing in custom framing solutions and archival supplies for photographers, artists, and creative professionals. They offer high-quality, made-to-order frames and presentation products, serving both hobbyists and professionals nationwide. The company operates with a strong focus on product quality, operational efficiency, and performance-driven growth across digital channels. ✍ Short Description: We’re looking for a data-driven, hands-on Growth Marketer to own our full marketing ecosystem across two ventures. You’ll lead growth end-to-end: set the strategy, set up accurate tracking, and run campaigns across paid ads and owned channels (email/SMS) to maximize ROI.
Requirements
- Deep experience running paid ads (paid social and search), plus broad working knowledge of email marketing, SEO, and landing page optimization.
- Comfortable working in Google Tag Manager, e-commerce platforms/backends, and advanced CRM tools.
- Hands-on and execution-focused: able to build, launch, and optimize campaigns directly.
- Highly analytical: reports performance based on profitability and business growth, not just clicks.
Nice To Haves
- Experience with Meta Ads Manager, Google Ads, and Microsoft Ads
- Familiarity with Klaviyo, HubSpot, or Mailchimp
- Experience with GA4 plus attribution tools such as TripleWhale or Northbeam
- Strong understanding of attribution and data integrity across the customer journey
Responsibilities
- Develop and execute a growth roadmap balancing acquisition (paid) and retention (email/SMS)
- Manage paid spend across Meta, Google Ads, and emerging channels (bidding, A/B testing, scaling creative)
- Own lifecycle marketing in Klaviyo/CRM/Mailchimp, including automated flows (welcome, abandoned cart, win-backs) and weekly campaigns
- Set up and maintain tracking and attribution as the “source of truth” (Pixels, Conversions API, Google Tag Manager)
- Continuously optimize CAC, LTV, and ROAS to shift budget toward the highest-performing segments
Benefits
- Steady, long-term remote work
- High ownership and fast-moving execution
- Clear goals focused on measurable ROI and growth impact
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
