Growth Marketing Lead (Demand Systems)

We Inspect•San Diego, CA

5d•$75,000 - $90,000•Remote

About The Position

We Inspect is building a marketing system designed to consistently produce qualified demand from people dealing with serious health-driven environmental problems. The research is done. The audience is defined. The messaging frameworks exist. What we need now is a systems-minded Growth Marketing Lead who can turn that foundation into a machine that produces qualified opportunities every month. This role is for someone who: • Thinks in funnels and feedback loops • Obsesses over conversion performance • Uses AI as a core part of their workflow • Wants to build and run a demand engine, not just manage content You’ll work directly with the founders to build the marketing systems that drive the company’s growth. If you enjoy diagnosing systems, improving them every cycle, and producing measurable results, keep reading. About We Inspect We Inspect is a Home Health Engineering firm specializing in mold inspection and indoor air quality. We help families and health practitioners identify environmental problems inside homes that may be impacting health and provide a clear path to resolving them. Our work sits at the intersection of environmental science and health recovery. Many of the families we serve are dealing with complex health challenges, and the work we do has real impacts on their lives. Marketing succeeds when prospects arrive already understanding the problem and why inspection is necessary. Sales conversations should feel like confirmation, not persuasion.

Requirements

You likely have 3–5 years of experience in growth or demand marketing
Think in systems, funnels, and optimization loops
Are obsessed with understanding why something did or didn’t convert
Have strong copy and creative instincts
Are highly self-directed and comfortable working remotely
Are comfortable operating inside marketing infrastructure and platforms
Candidates should be able to demonstrate how they currently use AI in marketing beyond basic prompting.
Tools & Platforms
You should be comfortable working across modern marketing platforms including: • Airtable • WordPress • CRM platforms • Email marketing platforms • Analytics tools • SEO tools • Social publishing tools
You don’t need to be an engineer, but you should be someone who figures things out quickly.
AI Is Required
We are building a marketing system where a small team produces the output of a much larger department through AI-driven workflows.

Nice To Haves

Experience in health, functional medicine, or environmental illness is helpful but not required.

Responsibilities

Demand System Performance
Operate and optimize the marketing system that generates qualified opportunities.
Funnels & Campaigns
Improve funnel performance, build new ones when needed, and ensure smooth handoffs from marketing to sales.
Campaign Measurement & Optimization
Implement tracking, analyze campaign performance, and continuously improve results.
Creative Direction
Guide messaging, landing pages, emails, and content so they convert.
Content & Distribution
Oversee the content system across channels including email, SEO/GEO, social media, and podcast appearances.
Localization Strategy
Help strengthen demand in key geographic markets as the company grows.