Growth Marketing Manager Engagement and Retention - Apple Creator Studio

Apple • Culver City, CA

2d

About The Position

The Growth Marketing Manager will work with a wide variety of functional teams across Apple including engineering, product, operations, data analytics, design, and business. You will be responsible for creating lifecycle journeys that connect with customers in a privacy-friendly way to drive engagement and make sure they are getting the most out of their subscription service via owned channels including but not limited to push notifications, email, and in-app messages.

Requirements

• 5-8 years experience leading customer lifecycle marketing programs, ideally for a media platform or a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention.
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging tactics.
• Strong project management capability with exceptional attention to detail.
• Possess a deep understanding of A/B testing and data-driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Experience working with collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.

Nice To Haves

• Experience leading lifecycle marketing programs for a suite or bundle of products.
• Thorough understanding of integrating product, design, business, marketing, engineering and other cross-functional stakeholders to clarify program goals, strategy, and execution.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, and time-critical projects.
• Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed