Growth Product Manager - CRO manager (E-Commerce)

Essor • Boston, MA

38d

About The Position

We are looking for a Growth Product manager (e-commerce) to own the bridge between our brand identity and our technical growth engine. You won't just tell our brand story; you will build the automated funnels, data pipelines, and web experiences that deliver that story to millions. You are as comfortable in Shopify as you are in a creative briefing. Your goal is to maximize Customer Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC) through technical experimentation and high-fidelity brand execution.

Requirements

• Experience: 4+ years in DTC/E-commerce, with a proven track record of scaling brands using technical levers.
• Analytical Rigor: Deep proficiency in Google Analytics 4 (GA4) and experience with multi-touch attribution models. Ability to write SQL is a major plus.
• Web Proficiency: Strong understanding of Shopify themes and front-end customization, including HTML, CSS, JavaScript, and Liquid.
• Growth Mindset: You are fluent in A/B testing and experimentation best practices, you don't guess; you test, learn, and iterate. You have partnered closely with the paid marketing teams to continuously improve performance across the funnel.

Responsibilities

• Full-Funnel Technical Optimization: Own the DTC website experience by improving the Customer journey onsite. Lead CRO initiatives, A/B testing (using tools like Optimizely or VWO), and landing page development to ensure the brand journey is frictionless and high-converting.
• MarTech Stack Management: Oversee and optimize our marketing technology stack (Shopify, Klaviyo, GA4, Triple Whale, etc.). Ensure data integrity across all platforms for accurate attribution.
• Data-Driven Storytelling: Use SQL or advanced BI tools to analyze customer cohorts. Translate these technical insights into brand campaigns that resonate with specific high-value segments.
• Retention Systems: Understand lifecycle automation to brief the CRM team and build the strategy (Email/SMS) that goes beyond basic flows.
• Technical SEO & Performance: Partner with engineering to ensure site speed, Core Web Vitals, and technical SEO architecture are best-in-class to support organic brand discovery. Will will focus also on LLM activation with the support of an Agency.
• Creative/Tech Liaison: Act as the "translator" between the creative team and the development team. Turn creative concepts into technical requirements for web features, custom apps, or interactive brand experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed