Head of Growth (Hybrid, San Francisco)
About The Position
Everself is the first comprehensive, obesity-focused care platform. We help patients lose weight and keep it off through minimally invasive endoscopic procedures, medication management, and 12 months of wraparound support from dedicated dietitians and nurse practitioners. We're scaling to 20+ cities in 2026, and we need someone to own the paid acquisition engine that gets us there. As Head of Growth, you'll own our Google and Meta paid media strategy, manage (or replace) our current performance marketing agency, and drive the city-level budget allocation that determines where we grow next. You'll work closely with our new CMO and CEO. This is very much a ‘player/coach’ role, and the right candidate will have hands-on experience of ad platforms.
Requirements
- 5+ years of performance marketing experience with hands-on Google Ads and Meta Ads expertise at $100K+/month in spend
- Experience with longer sales cycles and delayed conversion attribution. You've optimized for outcomes that take weeks or months to materialize
- Track record managing multi-market or geo-targeted campaigns
- Experience managing and evaluating performance marketing agencies
- Strong analytical skills and comfort building your own reporting
Nice To Haves
- Healthcare or DTC health experience preferred
Responsibilities
- Own paid acquisition performance: Manage our Google Ads and Meta Ads strategy end-to-end, either directly or through agency management, with full accountability for cost per consultation and patient volume targets
- Manage the agency relationship: Evaluate, direct, and hold accountable our current performance agency. Or make the case to bring paid media in-house…
- Solve our attribution challenges: Work with our analytics stack (Posthog, BigQuery, Pulse) to improve conversion tracking, build confidence in cross-channel attribution, and shorten the feedback loop between spend and outcomes
- Collaborate on creative strategy: Partner with our content team (in-house and external) to define what ad creative we need, test hooks and messaging, and build a faster creative iteration cycle
Benefits
- Competitive salary with equity in a high growth, seed-stage startup
- Comprehensive health benefits (medical, dental, vision)
- 11 paid holidays, 15 personal vacation days, 10 wellness days
- Hybrid work, 3 days in-office 2 days remote.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
