Head of Marketing

TierZero • San Francisco, CA

17h

About The Position

AI has changed how – and how fast – engineering teams build and ship code. But productionizing code still runs at human speed and that gap is becoming every engineering team's biggest bottleneck. TierZero is how fast-moving engineering teams manage code in production: faster incident response, full operational visibility, and distributed knowledge across every engineer on the team.
We’ve raised $7M from top investors like Accel and SV Angel, and are trusted by companies like Discord, Drata, and Framer to run their high scale systems and build the infrastructure layer for their AI-era engineering teams. Now, we're looking for our first marketing hire to accelerate growth and tell the world about our vision.
The Role
This is TierZero's first marketing hire. You'll work directly with the founding team to translate our positioning into campaigns, content, and a brand presence that earns the respect of engineering leaders. You're not coming in to run a playbook — you're coming in to build one.
We expect this future team leader to spike in the intersection of product and brand marketing, with an aptitude for GTM engineering. The interview process will require candidates to show their proven, innovative use of AI agents and automation to deliver the work of multiple teammates. If you are energized by leveraging AI agents and automation to deliver the work of multiple teammates, we’d love to meet you.

Requirements

• 5-6 years of marketing experience spanning product marketing and brand, with at least a few years at a developer tools, DevOps, or infrastructure company
• Can demonstrate experience with building genuinely useful AI agents and workflow automation across a variety of marketing use cases
• Energized by a generalist, build-from-scratch environment; doesn't need a large team to do great work
• Genuinely loves the developer tools space and can earn credibility with the people we sell to — you don't need to be an engineer, but you need to speak their language
• High taste in brand and creative — strong opinions about what makes a brand feel distinct and trustworthy, and the ability to execute on them
• Strong communicator and sharp strategic thinker — equally comfortable crafting a homepage headline and building a competitive positioning framework
• Knows when to go deep and when to bring in outside help

Responsibilities

• Own messaging and launch strategy as TierZero expands beyond our initial incident response agent to a broader suite of production agents
• Develop deep buyer understanding across VP Engineering, VP Infrastructure, and engineering-focused CTOs — what they care about, how they buy, and how to reach them
• Build competitive intelligence, battlecards, and sales enablement materials that shorten deal cycles
• Bring TierZero's brand to life with taste and consistency across the website, sales collateral, events, and social
• Make sure every touchpoint reinforces why TierZero is categorically different from legacy incident management tools and retrofitted pre-AI platforms
• Be the internal standard-bearer for quality and creative direction
• Design and run community-led demand gen programs suited for a developer audience — content engineers actually want to read, community distribution, and campaigns tied to pipeline
• Own the content strategy: thought leadership, case studies, technical storytelling, and category-building content
• Build production-ready agents and automation to reach the right ICPs with personalized messaging at the right time.
• Be a thought partner to the founders on how TierZero shows up in market as the category evolves
• Track the competitive landscape and translate it into positioning adjustments and market opportunities

Benefits

• Medical, Dental, Vision insurance
• 401(k)
• Lunch & Dinner in the office
• Snacks and drinks
• M5 macbook + iPad Air
• Cursor, Claude Code, Windsurf, and unlimited budget to test out new software and models

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed