Head of Marketing - Entertainment
About The Position
Smosh is one of the most recognizable digital comedy brands on the internet. Built on creator-led programming and a deeply engaged global fanbase, Smosh operates as a modern entertainment company spanning YouTube, social platforms, live events, partnerships, and merchandise. The company is entering a new chapter — taking bigger creative swings, expanding programming initiatives, and building stronger infrastructure across the business. With that evolution comes the need for their first marketing leader. Historically, marketing at Smosh has functioned primarily as a social media team. With expanded programming, live events, and monetized content initiatives, the company is ready to build a more proactive, integrated, and performance-driven marketing engine. This role is about building and leading that evolution. As Head of Marketing, you will oversee social, paid media, merchandising and design, while building a cohesive marketing strategy across paid and organic channels. This role combines: Function building Campaign leadership Paid media ownership Cross-functional collaboration You will work closely with Programming, Production, and Executive Leadership to support live shows, pilots, new formats, and major creative initiatives. This is a hands-on role within a collaborative leadership structure. Directly manage a team of 3 (and propose hiring plan if needed to grow the team): Head of Social Head of Graphic Design Merch Lead / Merch Manager
Responsibilities
- Design and implement an integrated marketing roadmap tied to programming and business goals
- Build structure, process, and measurement into a previously social-first team
- Establish launch calendars and proactive campaign planning
- Own paid media strategy, planning, and ROI analysis
- Determine when to scale or pull back investment
- Manage marketing budgets with performance accountability
- Partner with external vendors while owning internal decision-making
- Lead multi-platform campaigns for live events, Video on Demand releases, and new programming
- Integrate merchandise into broader marketing initiatives
- Support monetization strategy across channels
- Lead Social, Merchandising, and Design teams
- Support team development and structural evolution
- Operate within a collaborative executive environment
- Practice “disagree and commit” leadership principles
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
