Head of Marketing

Coverbase

11h • Hybrid

About The Position

The foundation of the modern global economy is built on a dense network of counterparty trust and risk. In the past 50 years, companies have evolved from relying on a couple of wholesalers and vendors, to utilizing 100+ SaaS vendors, contract partners, and cloud providers. Since each counterparty has their own idiosyncratic internal processes and risk profiles, businesses end up spending millions of dollars and countless man-hours conducting due diligence.

Coverbase’s mission is to streamline this business-to-business assessment, reducing human toil, and allowing organizations to work together safely and reliably. We employ modern AI techniques to organize vast amounts of unstructured data and compare them against policies to identify key risks to the business.

We already serve customers across Fortune 500 companies in insurance, higher education, and finance — including five of the top 25 banks in the US.

Our proven leadership team brings deep experience:
Clarence (CEO): Co-founder & former CTO of Unit21, a Series C fraud detection company that has raised ~$92M.
Kao (CTO): Previously led the Stripe engineering team that launched Banking-as-a-Service.
We’ve raised $20M from world-class investors and our team of 12 have built important products at Google, Mapbox and Waymo.

Half of enterprise breaches originate from third parties. Companies spend enormously on internal security and then rely on self-attested questionnaires to manage the vendors who actually handle their data. The entire TPRM industry is built around these questionnaires that are high-friction, low-trust artifacts that nobody trusts but everybody sends.
Coverbase started from first principles. Skip the questionnaires. Define the controls you need vendors to meet. Let AI agents gather evidence independently and validate against those controls directly. It’s a system that works the way a rigorous analyst would, only in hours instead of weeks.
We believe procurement itself is being redefined. For banks, insurance carriers, healthcare systems, and large technology companies, procurement isn’t about getting a better price, it's about understanding the moment a vendor crosses into “risky” so the organization can take action immediately. These companies are our customers today. Our thesis is that every company defines procurement this way eventually.
The product has strong market fit and a growing base of recognizable enterprise customers who are expanding. This is the first in-house marketing hire. You’re building the function.

Requirements

• You’ve marketed to security, GRC, compliance, risk, or procurement buyers at regulated enterprises. You understand why these buyers think differently and you don’t need a glossary to have the conversation. You’ve been a senior PMM who felt the pull to own the whole function, or you’ve already done a tour as first marketing hire at a Series A/B and know what it takes.
• Built demand gen selling high-ACV deals into regulated or security-conscious enterprises.
• Written positioning that sales actually uses, built from real buyer conversations.
• Are familiar with the tools and channels to run them in a pinch, or manage teams of specialists.
• Think in pipeline, not impressions.
• Can write. Clear, direct, no jargon.
• Comfortable being wrong fast.

Responsibilities

• Demand generation. Build the pipeline engine across paid, organic, content, events, and partnerships.
• Product marketing. Own the narrative as the product expands from TPRM into broader risk-first procurement. Anchor every campaign in a story only Coverbase can tell.
• Competitive positioning. Incumbents are copying our language. New entrants are mimicking our positioning. Own the category.
• Brand and content. Build a voice that risk and procurement practitioners at regulated enterprises actually pay attention to. Turn customer champions into a systematic advocacy program.
• Team. Build from one. Earn the right to hire by proving what works.

Benefits

• Competitive compensation with an OTE of $220K - $280K.
• Meaningful founding team equity.
• Health insurance (100% employee / 80% dependents).
• 21 days PTO.
• In-person gatherings within the U.S. (travel covered) every 3-5 months. We’ll give plenty of notice for it, and cover flights and accommodation. We expect you to attend!
• 401(k) with 4% matching.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed