Head of Social Content & Strategy

Blackstone Shooting Sports • Charlotte, NC

3d

About The Position

We're hiring a Head of Social Content & Strategy to own the creative and strategic direction of our social media presence. This is a hands-on leadership role — you'll be the one behind the camera, behind the edit, and behind the strategy. You'll build and manage content that makes people feel something, drives community growth, and reflects what Blackstone is actually like to be inside.
This isn't a "post three times a week and call it done" role. You'll be setting strategy, producing high-quality content, managing channel performance, developing creator partnerships, and leading a direct report — all at once.

Requirements

• 3+ years creating and leading social content — video, photography, editing, and strategy
• A portfolio that proves it — we'll want to see your work
• Proficiency with social-first video editing (CapCut, Premiere, DaVinci, or equivalent)
• Experience managing social platforms with real results (follower growth, engagement, reach)
• Comfort with analytics tools (Sprout Social, Meta Business Suite, or similar)
• An eye for brand consistency — you protect the look, feel, and voice across everything
• Ability to pass an ATF-compliant background check

Nice To Haves

• Firearms, outdoor, sporting goods, or lifestyle brand experience
• Influencer and creator partnership management
• Experience with campaign budget management and reporting
• Familiarity with content scheduling platforms
• Experience building content guidelines or brand playbooks from scratch
• Prior experience hiring or managing a creative team member

Responsibilities

• Lead Content Strategy (20%)
• Own and execute the overall social content strategy across all platforms
• Track evolving trends, platform algorithms, influencer culture, and content formats — and apply them before everyone else does
• Build and maintain a content calendar with planned shoots, posting schedules, and approval timelines
• Develop and enforce brand voice and visual guidelines across all channels and contributors
• Create & Produce Content (50%)
• Shoot high-quality video and still photography for all social platforms
• Edit with a social-first mindset — vertical formats, platform-tailored, attention-grabbing from frame one
• Review and give feedback on content produced by team members or external creators
• Manage Channels & Performance (15%)
• Manage and grow social media channels using tools like Sprout Social
• Own campaign budgets and reporting; work with external creators as needed
• Translate analytics insights into actionable strategy adjustments
• Lead Your People (5%)
• Hire, onboard, and train direct reports and freelance contributors
• Conduct regular 1:1s, annual performance reviews, and ongoing coaching with your direct report
• Coordinate with internal teams (design, events, marketing) to keep content aligned with broader initiatives
• Own Client & Partner Relationships (10%)
• Brief, source, and manage relationships with influencer and creator partners
• Present content strategies and performance reports to stakeholders
• Conduct regular check-ins to align on goals, priorities, and upcoming campaigns

Benefits

• Competitive pay
• Full Benefits and PTO package
• Matching 401K
• Exceptional employee discounts
• Free range membership
• Professional growth and development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed