Human Insights Manager

The Coca-Cola Company • Atlanta, GA

7d

About The Position

The Human Insights Manager plays a foundational role in supporting the North America Operating Unit (NAOU) Human Sciences & Advanced Analytics team, partnering with senior team members to deliver consumer, customer, and marketplace insights that inform strategic initiatives across the brand portfolio. This role is responsible for conducting analysis, identifying and sharing trends, developing reports, responding to supplier RFPs, reviewing questionnaires, and analyzing both custom and syndicated research across brand strategy, communication, innovation, and broader enterprise initiatives. The role interfaces with cross‑functional teams within NAOU Marketing and with global partners to support effective knowledge sharing and the application of insights to business decisions. The ideal candidate brings a solid foundation in custom research and syndicated market data and is comfortable taking initiative and working independently to move work forward, while knowing when to seek guidance and partnership. This role requires familiarity with core research techniques and marketing intelligence sources, strong analytical and communication skills (written, verbal, and visual), and a mindset of continuous learning. Curiosity and openness to new tools and approaches, including experimentation with AI‑enabled methodologies and analysis, are important, as the team continues to evolve more future‑ready ways of generating and activating insights to help teams better understand people and drive human-centric decisions. What You’ll Do For US: Support Strategic Insights Work: Collaborate with Human Insights team members, contributing to insights projects that inform portfolio‑wide initiatives and brand strategies by analyzing existing research, synthesizing findings, and preparing clear, well-structured outputs and brand factbooks. Assist with Custom Research Execution: Under the guidance of senior team members, support custom research projects from proposal through reporting, including questionnaire review, methodology discussions, supplier coordination, and report development. Help ensure research outputs are accurate, thoughtful, and aligned to the original business questions. Data Analysis & Synthesis: Gather and analyze data from foundational survey platforms (e.g., BEACH, omnichannel path to purchase) and syndicated sources (e.g., NIQ, Numerator, MRI Simmons, Kantar) to identify patterns, learnings, and implications. Support synthesis across multiple data sources to help senior team members tell a cohesive insight story. Data Mining & Optimization: Demonstrate curiosity and a learning mindset by staying open to new data sources, tools, and approaches (including emerging AI‑enabled analysis), supporting the team as it evolves more future-ready ways of working. Apply strong attention to detail and analytical rigor while helping translate insights into clear, actionable implications. Cross-Functional Support & Collaboration: Support cross-functional collaboration by preparing analyses, materials, and presentations used in discussions with Marketing, Strategy, and other partners. Participate in meetings and working sessions to build understanding of stakeholder needs and how insights support decision-making. Operational & Team Support: Support budgeting and financial tracking for the Human Insights team, including purchase orders, invoice tracking, and coordination with Finance and agency partners. Support Human Insights Subject Matter Experts across portfolio-wide projects for Media & Creative and Trends & Cultural Intelligence.

Requirements

• Minimum: Bachelor’s degree in marketing, social sciences, or business-related fields
• 3+ years of experience in marketing research or analytics/business intelligence
• Experience working with marketing or sales teams and designing, executing, analyzing, and reporting primary & secondary data
• Success in this role comes from strong execution, curiosity, reliability, and a willingness to learn, with opportunities to take on greater responsibility over time as skills and experience grow.

Nice To Haves

• Preferred: 5+ years of experience in a similar role in the Consumer-Packaged Goods industry
• Master’s coursework or degree in social sciences or business-related fields is advantageous
• Functional Skills Communication Skills: Communicate complex information effectively, through structured, fact-based storytelling to communicate clear and compelling implications
• Strategic Thinking: Integrate diverse insights to develop comprehensive understanding of consumers and enhance business consulting of industry dynamics and consumer behavior
• Marketing Research Knowledge: Understand custom research methodologies – both qualitative and quantitative approaches - and relevant industry resources and agency partners (Ipsos, Kantar, Nielsen, IRI, NPD, Numerator, Burke, etc)
• Analytic Skills: Analyze quantitative and qualitative data, recognizing patterns, opportunities, and gaps and connect the dots between disparate data sources
• Technical Familiarity: Proficient in information/business tools and platforms to obtain and analyze relevant data
• Learning Agility & Adaptability: Demonstrates curiosity, adaptability, and a willingness to experiment with new tools, data sources, and approaches, adjusting ways of working as business needs and technologies evolve.
• Innovation & Future‑Forward Mindset: Comfortable exploring emerging methodologies (including AI‑enabled research and analysis) to improve efficiency, synthesis, and insight quality, with judgment around what is appropriate to test, learn from, and scale.
• Optimization & Continuous Improvement: Looks for opportunities to streamline processes, improve analytical rigor, and enhance how insights are generated, synthesized, and shared across the organization.
• Prioritization: Balance immediate and long-term priorities, manage trade-offs effectively

Responsibilities

• Support Strategic Insights Work
• Assist with Custom Research Execution
• Data Analysis & Synthesis
• Data Mining & Optimization
• Cross‑Functional Support & Collaboration
• Operational & Team Support

Benefits

• Join our team to drive the growth of iconic brands within a globally networked organization.
• Our company has a legacy of innovation and commitment to making a positive impact on the world.
• Your role will contribute directly to business strategies and transformation efforts, empowering you to impact our consumer-first journey.
• As part of the Human Sciences and Advanced Analytics team, you are joining a high-performing team and you’ll collaborate with passionate colleagues dedicated to understanding people and delivering actionable insights to our partners.
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level