Influencer Marketing Manager

Empower

7d

About The Position

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. The Influencer Marketing Manager defines and leads Empower’s enterprise-wide influencer marketing strategy across the social ecosystem. This role owns the end-to-end influencer discipline, including vision-setting, creative and content strategy guidance, partnership governance, investment management, and performance and risk frameworks that enable scalable, brand-safe, and high-impact programs. Reporting to the Vice President of Social Media, the Influencer Marketing Manager serves as Empower’s senior influencer marketing authority. This role drives outcomes through indirect leadership, agency oversight, and cross-functional influence across Brand, Social, Communications/PR, Creative, Legal, Media, Data, and Product teams.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 8–12+ years of marketing experience with deep specialization in influencer marketing.
• Demonstrated success leading enterprise-scale influencer programs.
• Experience managing agencies and external partners.
• Strong analytical, communication, and executive presentation skills.
• Working knowledge of FTC regulations and influencer compliance standards.

Responsibilities

• Develops, owns, and evolves Empower’s global influencer marketing strategy aligned with enterprise objectives.
• Identifies emerging platforms, creator trends, and cultural movements.
• Defines and manages the annual influencer operating plan and budget.
• Provides strategic oversight of external influencer agencies.
• Oversees influencer programs including always-on, launches, and partnerships.
• Leads negotiation and contracting for influencer collaborations.
• Ensures influencer content meets brand, legal, and regulatory standards.
• Defines KPIs and leads performance reporting and optimization.
• Owns influencer compliance, brand safety, and risk management.

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level