Insurance Marketing Director

At-Bay • New York, NY

4d • $180,000 - $210,000 • Hybrid

About The Position

Own the full broker marketing function, from GTM strategy to hands-on execution, for a category-defining InsurSec company.
Why you should join our Insurance Marketing team:
At-Bay is redefining cyber insurance with an InsurSec model that pairs comprehensive cyber coverage with world-class cybersecurity. This is a rare opportunity to own an entire marketing channel - broker distribution. You'll build the programs that shape how they understand, sell, and advocate for At-Bay, and collaborate closely with underwriting, security, and claims teams who are deeply invested in getting the broker story right.
You'll report to Michael Lowe, Head of Marketing, who brings a track record of building high-impact marketing teams.
Role overview:
This role owns the broker marketing channel outright — strategy, execution, and everything in between. You'll set the direction for how At-Bay reaches and educates brokers, then build it yourself: running campaigns in HubSpot, producing webinar and enablement content, designing assets, and reporting on what's working. You'll move fluidly between building a one-pager to presenting campaign strategy to senior leadership.
We're looking for a hands-on, full-stack marketing leader who is equally motivated by setting strategy, doing the work themselves, and building a business.

Requirements

• Marketed to insurance brokers; you have a deep understanding for what will resonate (or not) with brokers, with writing skills strong enough to distill complex insurance or technical concepts into clear, broker-friendly language
• Defined and executed successful integrated campaigns; from creating the strategy and launch plan, drafting the copy, designing the assets, and hands-on implementation across Hubspot or marketing automation platforms and social
• Led thought leadership programs in a B2B environment, managing everything from topic ideation, speaker coordination, content creation, pre/post promotion, and analysis.
• Managed multiple programs simultaneously in a fast-paced environment, balancing hands-on execution with stakeholder communication and competing deadlines
• Earned buy-in from senior leaders and cross-functional partners — you know how to navigate an organization, build credibility, and drive projects that require alignment across multiple teams
• Produced sales enablement materials that field teams actually used, including pitch decks, one-pagers, battle cards, and FAQs
• Produced on-brand marketing assets (copy and design) independently using Claude, ChatGPT, Canva, Figma, or related tools

Responsibilities

• Develop a sharp point of view on where broker marketing is working, where it isn't, and what you'd prioritize
• Take ownership of the monthly webinar and digital marketing programs
• Take ownership of the broker events infrastructure — including event marketing budget, gifting platform, and the toolkit of registration pages, invite templates, and swag that underwriters rely on to execute broker engagements
• Build relationships with key partners in underwriting, security, and claims well enough that you know who to call and how to get things done cross-functionally
• Own and execute a full broker marketing calendar across email, social, webinars, and enablement
• Define support model for GTM launches and/or integrated campaigns, with measurement and reporting structure
• Own and execute the translation of security and threat intelligence insights into broker-ready content — from presentation decks for broker meetings to one-pagers, email snippets, and social posts that keep brokers engaged between touchpoints
• Establish a regular cadence for sharing new enablement with underwriters, and create a strong feedback loop to understand what brokers are asking and where conversations are stalling

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed