International Marketing Manager

EGYM•Denver, CO

4d•$80,000 - $87,000•Hybrid

About The Position

We are seeking an experienced International Marketing Manager (m/f/d) who will function as the regional marketing owner for North America within our Global Marketing team. In this role, you will help educate the fitness industry about smart fitness technology, create demand across professional fitness and wellness segments, and support local Sales teams in achieving their commercial goals. This position focuses on both devising and executing local marketing tactics and thoughtfully localizing global marketing campaigns to meet the unique needs of the North American market. You will act as the marketing owner for North America, accountable for regional priorities, cross-functional alignment, and marketing outcomes - not just execution - serving as a strategic partner to Sales, Product Marketing, and Global Marketing. You will lead the planning, localization, and execution of global marketing campaigns and regional marketing tactics to drive brand awareness, demand generation, and sales enablement in North America. You will exercise strong localization judgment - deciding what to adopt globally, what to adapt locally, and what to create regionally - to ensure campaigns resonate with the North American market while remaining aligned with global brand strategy. You will manage and optimize North American marketing channels, including digital platforms, social media, and direct marketing, ensuring alignment with global strategies. You will own the regional earned media and PR strategy for North America, building and maintaining relationships with key media partners and leveraging coverage to strengthen brand visibility and demand generation. You will partner with segment leaders to develop and execute targeted sales and marketing strategies that drive growth and measurable business outcomes. You will implement and measure ROI-driven marketing initiatives across key touchpoints, including landing pages, ad campaigns, email nurtures, and content. You will collaborate with Product Marketing to distribute high-impact sales collateral - such as pitch decks, product information, case studies, videos, blogs, and whitepapers - to empower the Sales team and enhance pre-sales engagement. You will collaborate with the Events team to drive awareness, attendance, and engagement for key EGYM events in North America. You will define and track key performance indicators (KPIs), communicating priorities, timelines, results, and learnings to key stakeholders. You will champion the EGYM brand in North America, ensuring consistent, compelling messaging and a strong regional presence across all channels.

Requirements

You have at least 5 years of broad experience across multiple marketing disciplines.
You hold a degree in marketing, advertising, communications, or a related field.
You are a performance-driven marketer with a passion for testing, learning, and optimizing strategies.
You analyze and optimize the marketing funnel to drive conversions and improve customer engagement across each stage, from awareness to retention.
You thrive in both strategic and hands-on roles, working effectively under pressure and managing timelines.
You enjoy coordinating across departments and collaborating on both creative and strategic projects.
You understand and are comfortable with the travel expectations for this role (both domestic and international) at 15-20%. A valid passport is required.
You are based in Denver and understand the expectation of our hybrid schedule- minimum 2 days in office.

Responsibilities

Lead the planning, localization, and execution of global marketing campaigns and regional marketing tactics to drive brand awareness, demand generation, and sales enablement in North America.
Exercise strong localization judgment - deciding what to adopt globally, what to adapt locally, and what to create regionally - to ensure campaigns resonate with the North American market while remaining aligned with global brand strategy.
Manage and optimize North American marketing channels, including digital platforms, social media, and direct marketing, ensuring alignment with global strategies.
Own the regional earned media and PR strategy for North America, building and maintaining relationships with key media partners and leveraging coverage to strengthen brand visibility and demand generation.
Partner with segment leaders to develop and execute targeted sales and marketing strategies that drive growth and measurable business outcomes.
Implement and measure ROI-driven marketing initiatives across key touchpoints, including landing pages, ad campaigns, email nurtures, and content.
Collaborate with Product Marketing to distribute high-impact sales collateral - such as pitch decks, product information, case studies, videos, blogs, and whitepapers - to empower the Sales team and enhance pre-sales engagement.
Collaborate with the Events team to drive awareness, attendance, and engagement for key EGYM events in North America.
Define and track key performance indicators (KPIs), communicating priorities, timelines, results, and learnings to key stakeholders.
Champion the EGYM brand in North America, ensuring consistent, compelling messaging and a strong regional presence across all channels.