Key Account Manager

Traditional MedicinalsRohnert Park, CA
13d$88,000 - $116,200Remote

About The Position

The Key Account Manager, GMD is an exciting opportunity for a motivated sales professional to grow their career while managing a portfolio of small to mid-size regional retailers and distributors. In this role, you’ll build customer relationships, analyze performance data, support promotional and distribution strategies, and partner cross-functionally to drive sustainable growth across your accounts. You will manage accounts including regional supermarket chains (e.g., NW Grocer, Schnucks, Lowes, Food Town, Allegiance, Roche Brothers, Dave’s, Big Y, Spartan, Coborn’s) and distributors (e.g., Lipari, Bozzuto’s, C&S). The ideal candidate is an early-to-mid career CPG sales professional who is eager to deepen their account management expertise, strengthen their business acumen, and take ownership of customer relationships in a collaborative, purpose-driven organization.

Requirements

  • 3–5 years of CPG sales experience in grocery or consumer packaged goods (CPG) is required.
  • Bachelor’s degree or equivalent professional experience.
  • Strong business and financial acumen with excellent organizational and analytical skills.
  • Proven success managing accounts and working with distributors.
  • Demonstrated track record of achieving revenue and profit goals through customer-level strategy, sell-through, and in-market execution.
  • Proficiency in Microsoft Office; ability to work with syndicated data tools.
  • Results-driven with a high sense of urgency.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong negotiation and influencing abilities to drive joint business planning and secure customer alignment.
  • Ability to manage multiple accounts, priorities, and stakeholders with strong attention to detail.
  • Willingness and ability to travel regionally and nationally as required.

Responsibilities

  • Develop and execute sales strategies to grow existing accounts and capture new business opportunities.
  • Build and maintain strong, credible relationships with retail partners, and distributors; serve as a trusted advisor and primary point of contact.
  • Set and achieve distribution targets, promotional plans, and shopper marketing initiatives in line with company guidelines.
  • Analyze expenditures versus forecasts; provide input into budgets and track expenses against performance.
  • Introduce and sell new products to distributors, buyers, category managers.
  • Conduct account-level business reviews, including brand share, pricing, promotion, and category trends, and implement action plans to address opportunities and risks.
  • Deliver clear reporting on product performance, successes, and areas for improvement; recommend strategy adjustments based on data insights.
  • Leverage syndicated and shipment data to evaluate business performance and recommend strategies.
  • Represent the company at industry trade shows, distributor meetings, and customer events.
  • Collaborate with internal teams (Sales Strategy, Customer Service, Demand Planning, Shopper Marketing) to ensure flawless execution.
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