Lead, Brand Voice & Storytelling

Jerry.ai•New York, NY

About The Position

More than 80% of Americans own a car and see it as a fundamental necessity, yet the experience of owning one is stuck in the 90s. Every part of the user journey (shopping for a car, insurance, repairs, etc) is complicated, fragmented, and time-consuming, and the costs are staggering. In 2025, the cost of owning a car was more than 20% of the average household income, after tax. At Jerry.ai, we are building the first app to manage it all and make car ownership accessible to all. Since we launched our app in 2019, we’ve reached 5M customers, raised over $240M in funding, scaled our annual revenue more than 70X, and became profitable in early 2024 – just 7 years into our operating history, in spite of challenging macro conditions and in a hyper-competitive $2T U.S. market. We did this with an exceptionally talented team of analytical thinkers who are brilliant at experimentation and growth optimization. But what we don’t have is someone who obsesses over every single word we put in front of our customers and how we make them feel. Car ownership is a stressful and emotionally charged topic for most people, and right now, our messaging is very transactional (e.g. click here, shop with us). We need you to change that. Your job will be to think about what our customers actually need (or want) to hear from us, and how to fundamentally change how we speak to and care for them. Whether you’re crafting in-app copy or email sequences, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the definitive voice of Jerry. And you will help us earn our brand and cultivate an enduring community. We spent the last 9 years building a product that people like, now we need to give them a reason to trust us and a reason to stay.

Requirements

A copywriting virtuoso: You know that every word matters. You can translate complex, dry, and even stressful topics (car insurance, loans, repairs) into copy that is engaging, human, and accessible.
A T-Shaped marketer: Your deep expertise is in copywriting, audience development and product positioning. Horizontally, you have a great sense of the social media landscape and community dynamics (like Reddit).
A first principles thinker: You avoid making assumptions. You know how to take qualitative data and user pain points and turn them into resonant, empathetic marketing copy.
Comfortable with discomfort: You’ve weathered fast-growing startups before and can confidently push back on highly analytical, data-first teams to champion the unmeasurable value of a great brand experience.
7+ years of experience in copywriting, audience development, or product marketing with a heavy focus on brand voice, activation, and retention.
Experience operating within a B2C growth-stage startup.
A strong portfolio demonstrating both your writing and creative chops.
Proven track record of native channel success (e.g. Reddit or another dominant social platform).
Bachelor's Degree.

Responsibilities

Overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy. You will take our messaging from functional and direct to value-additive and relationship-driven. You will work closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and as a result, drive long-tail conversion.
Taking bigger creative swings to help us stand out online (e.g., pitching and running a campaign where we give away a $150K car to the best driver on our DriveShield platform), own the positioning and messaging for new products like GarageGuard, and build a team to manage organic GTM launches and our social media presence (like Reddit) with native channel expertise.